KPIs to Score the Competition, According to Conversion Rate Optimization Specialists
Conversion Rate Optimization Specialist
You probably know better than anyone how brutal the competitive landscape is in nearly every industry today. With most marketing processes moving online, it’s now possible for nearly any business to reach any prospective buyer. You and your competitors are fighting over the same leads and customers every day.
Knowledge is the key to winning the marketing war.?As Sun Tzu said, “If you know your enemy and know yourself, you will not be imperiled in a hundred battles. If you do not know your enemy and do not know yourself, you will be imperiled in every battle.”
The key is to honestly assess your own marketing efforts. The next step is to compare your efforts to those of your competitors. A conversion rate optimization specialist can give you an in-depth view into your marketing efforts and show you how you can stack up better against the competition.
However, there are a few key metrics you can look at yourself to get an initial idea of how well you compare to your competitors. Take a look at these metrics to see where you and your competitors stand. If it doesn’t look good, it might be time to schedule a call with a conversion rate optimization specialist.
Traffic Rank by Alexa
Traffic Rank by Alexa is a powerful tool that anyone can use. It provides information about your site’s traffic, its search engine rankings, and other information like links to your site, relevant keywords, and more.
The great thing about Alexa is that the only thing you have to enter is your url. That means you can get all of the same information about your competitor’s sites. That will give you a baseline of information about the traffic you get versus the traffic that your competitors get.
The tool is free to use. However, there are paid options that provide more detailed competitive information.
Hubspot Marketing Grader
This is another free tool that is both powerful and comprehensive. You simply enter your url and, after a quick scan, the tool provides a complete marketing report.
The Hubspot tool differs from Alexa in a few ways. First, it focuses on more than just search results and traffic. It looks at your entire marketing picture, from website design to social media to SEO and more. It then gives you an overall grade, along with a grade in a handful of specific areas.? Further, it provides specific action steps you can take to improve your marketing grade. Start by getting your marketing grade and then do the same for your competitors. That will show you where your efforts may be falling short.
Social Media Followers
This is a simple metric, but it tells a big story. Just look at your follower counts on Facebook, LinkedIn, Twitter, and any other social platforms that you use. Then compare those numbers to those of your competitors. Who has more followers and connections?
If your competitors are outpacing you in this area by a wide margin, you probably need to step up your social game. Take a look at your competitors’ timelines and profiles to see what they’re doing different than you.
These three metrics should give you a pretty good and quick idea of where you stand in your market with regard to online marketing. For a deeper view, contact us for a free marketing assessment. After your assessment, a conversion rate optimization specialist will call you to chart an action plan.
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