Law Firm Marketing: Getting Cases isn’t As Easy As It Once Seemed
While your various law classes more than adequately prepared you for practicing your craft, you can?t help but think that you probably should have attended a few marketing classes as well.
Law firm marketing is the difference between realizing the dreams of success that saw you through late night study sessions, and continuing to work hand-to-mouth with small, uninteresting cases that do little to add to your bottom line.
Unlike advertising,?Inbound Marketing is a way to draw in potential clients to start a conversation that will result in a conversion to a signed client.? Understanding whether your efforts are fruitful requires understanding three basic metrics:
- Conversion rates
- Return visits
- Search engine queries
The Wave of the Future Has Been Here for Awhile?
As such, populating your website with helpful information designed to answer potential client?s questions is the equivalent of catching someone?s eye from across the room before moving to engage them in stimulating conversation.
Simply stated, Inbound Marketing efforts bring the prospective Client to your website in search of valuable information that will in turn prompt them to engage in a conversation. The interaction will ideally result in transforming that customer conversation into a customer Conversion.
Whether you are writing a blog post, notes on best practices, or a discussion of the latest law that has been passed in the statehouse, filling your website with useful information that clients are looking for prior to selecting competent council is the start of a conversation.
Understanding whether or not your outreach efforts are drawing the Inbound Marketing clients that you have been yearning to represent requires correctly reading and interpreting online marketing metrics.
As such, when judging your ROI for your online efforts, you’ll?want to be sure to note your conversion rates, the number of visits it took to garner a response, and understand which search engine queries led them to your site.
Law firm marketing has changed dramatically from the days of billboards and bus benches, and to make sure that your practice is positioned properly to reap the benefits of the digital world requires understanding the power of Inbound Marketing.
Make it Rain with An Inbound Marketing Specialist?
When it comes time to make it rain in your legal practice, savvy marketing barristers are increasingly looking at Inbound Marketing strategies to help boost their bottom line.
At Marketing Matters Inbound, we take the guess work out of your online Inbound Marketing campaign.? We deliver excellent Content, and ensure that the data that is coming through regarding your performance is available to continuously hone your message to reach the ideal dream client.? Law firm marketing has never been easier.
Contact us today for a free one-on-one consultation. We will assess your Inbound Marketing efforts and give you insight that will improve the overall performance of your online marketing.
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.