Lawyer Marketing: Action Plan Based On Online Behavior
The right lawyer marketing tactics can help you reach your ideal clients. The best way to go about that is to start with clear objectives. Then outline a strategy with an action plan to make sure you are able to reach clients and cases that are the right fit for your firm.
Data driven metrics and lawyer marketing can change your online presence. That means you can stop wasting money on some forms of ?traditional advertising?(like the Yellow Pages) and?pace to create an online presence that speaks directly to the clients you want to serve.
You can then review exactly how well that works and align your business with the best methods and strategies to connect your law practice with your ideal clients.
Keep in mind, good marketing allows you to create custom solutions for your clients and respond to what they already want and need based on how they already act online and their buying patterns. In the case of prospective legal clients, the conversion funnel will be a compressed timeline for personal injury prospects, for instance. For dangerous drug or mesothelioma cases, the conversion process will be much longer.
Lawyer Marketing: Be the Solution
Once you?ve outlined your goals and ?identified the best strategies for your online-based lawyer marketing, you should then create a series of systematic Marketing Solutions??for those you want to serve.
If you are a personal injury lawyer, create a “persona” for the type of client you want to attract. This persona is a representation of the typical person who would need a personal injury lawyer.
It is also important to pay attention to how and where your Visitors are Converting. You can then improve the conversion ratios using specific technologies. If you’ve obtained a client from your website, analyze how they found you and capitalize on that conversion path to get even more clients.
Eventually, you?ll have a predictable model that will help you create the positive change in leads and cases you are looking for by helping you take action on the marketing strategy you’ve built.
Specific Solutions to Address in Lawyer Marketing Plans
Several internet-based components should be included in your plan. This includes:
- PPC to ?attract Visitors to your website using expert strategy and measurable results.
- Website customization that attracts attention and that helps you increase Conversion and nurture Leads
- Social media, landing pages, marketing email automation and SEO that provides a steady flow of manageable Leads and cases.
Good lawyer marketing plans demonstrate your effectiveness in representing clients and ensure your return on investment (ROI) by establishing success metrics up front. Using a custom internet marketing system will generate measurable leads and cases. So, you?ll be able to get the best of both worlds; cutting edge digital technology associated with positive profits.
You can shape the future of your company with solutions-based lawyer marketing. If you are tired of wasting money on leads (or lack of leads)?from the Yellow Pages, you can create lawyer marketing plans that get the results you want. More specifically, it is possible to have everything you need, all in one automation system, so you can connect with the right Clients and the best cases for your firm.
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.