Lead Gen via Smart E-mails
E-Mail Attracts & Nurtures
B2B Lead Generation occurs several ways. We have the knowledge and experience to excel in providing all of these services at Marketing Matters Inbound:
- Paid Search
- Smart E-mails
Quality Lead Generation (not just quantity)
A smart e-mail list caters to the individual consumer. We design them to improve conversions in your pipeline. How? By delivering information, content and offers that are based on the needs of prospective customers rather than mass email blasts.
It’s like whispering a secret in a friend’s ear instead of shouting from the rooftops with a bull-horn.
Contact one of our Marketing Consultants to learn about Smart E-mail list design and implementation. Or check out all of our Inbound Solutions.
It’s all about Structure
Start with Workflows. Then organize timely & relevant email campaigns based on where Prospects are in the purchase funnel. We help companies with this Inbound Marketing Strategy.
Segment & Prioritize
Creating list hierarchy is considered a Best Practice in Smart E-mails for lead gen. Segmentation is based on identifying target audiences with similar solution requirements and tailoring content accordingly.
With Smart E-mails for lead-gen, it’s not just what you say; it’s how you say it. Our creative team creates effective, actionable emails that create a chain reaction of interactivity.
It’s easy to screw up a good process with faulty automation. Talk to our Lead Gen Team about Smart E-mail Automation Design. Prevent Prospect dissatisfaction and workflow interruption/opt-out by hiring a professional. That’s us!
Workflows as part of B2B lead generation create suggestive sales based on clients’ past behaviors. Learn from your customers. Anticipate and support what is likely to be their ongoing interests. Your existing Customer base is an excellent source of business growth. Contact Us to learn more.