Demystifying Marketing Automation Software
– Marketing used to be an extremely personal business, between meeting with clients to come up with viable marketing strategies to running proofs of ads by them to meeting with them to talk about and understand their business and how they want it to grow.
It might seem like the days of business lunches, client entertainment like fishing and golfing, and face to face business are over with the dawn of internet marketing and marketing automation software, but that is far from the truth. While marketing automation software does cut down on the manual labor that traditional marketing used to require, its name is a bit misleading. It is not fully automated marketing, there is still a large human element, but marketing automation software does use all of the data, algorithms, and numbers that are generated by your website and its visitors to help you and your company build a better Inbound Marketing strategy.?
Inbound Marketing is pretty self explanatory as it has been the basis for marketing since the beginning of advertising. Billboards, ads in phone books, mailings, and television and radio campaigns are all the more primitive forms of the first step of Inbound Marketing: put your image and message out to the widest audience possible and see what sticks.
The beauty of the internet and marketing automation software comes in to play with all of the data available. Every single person on the internet carries a data trail with them, and in Inbound Marketing, that data trail is a gold mine. Not only does it allow for marketing automation software to do its thing easily, but it allows any website to see the demographic of all of the visitors to the site, which pages they go to on your website, how long they spend on each page, and if they find their way to a landing page marketing automation software puts a name to the data.
Why Marketing Automation Software Works
As mentioned previously, every visitor has a long data tail that they bring to your website and some of this data is helpful, but much of it is superfluous to what your website is doing, that is where marketing automation software comes into play. Where it would take a human hundreds, if not thousands, of hours to analyze all of that data and figure out what is or is not relevant, marketing automation software does this automatically (hence the name) and tailors its findings to your business and website.
The real beauty of marketing automation software is the timing that it works with to help you and your marketing team figure out when to post your blogs (do you get more hits on a Wednesday or a Friday?), what to say in your emails, and what keywords are bringing Leads to your website so that you can use them to generate more Leads.
The software, at its most basic, breaks down all of the relevant data from visitors to your site and encapsulates the data into easier to use and analyze data points. This allows you and your website to target your marketing strategy and refine your Inbound Marketing Strategy so that your website and campaigns work with a larger pool of Prospects that are more inclined to become Leads and therefore Customers.
Download “A Guide to Choosing Marketing Automation Software” to learn more about how easy it is to reach a targeted audience of Prospects instead of sending random mailings or spending a fortune on TV and radio ads that people tune out, and?grow more viable?Leads and Customers.
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment