Marketing Automation Software: Don’t Let the “Automation” Part Scare You

Debunking the Most Common Marketing Automation Software Myth

– Marketing Automation Software; admittedly not the most warm and welcoming of word combinations. It?s the kind of terminology that students dread learning about and executives love overusing. The phrase conjures up an image of a never-ending robotic supply chain, whereby e-mails and blogs are infinitely generated and released on the world in order to transform consumers into a mindless colony of ants headed directly for your products.

However, this couldn?t be further from the truth. In reality, Marketing Automation Software is designed in order to give you the opportunity to connect with your Prospects on a much more intimate level, and turn a unique list of Leads into delighted Customers.

This philosophy lies at the core of Marketing Automation Software; helping your prospective Customers through the required stages and watching as your lonely caterpillar turns into a magnificent butterfly. And then watching as that magnificent butterfly tells many other magnificent butterflies about how great your product and services are. The human element is never lost. Rather, the importance of the personal touch is magnified and is the crux that separates the poor Marketing Automation Software firms from the highly successful ones. Gone are the days where simply out-buying your competitors would allow you to dominate the market. A cabinet full of e-mail addresses is useless if you?re e-mailing the entirely wrong people, and with Consumer trends ever-changing it is crucial that you focus your efforts in the right place.

How Market Automation Software Can Help

With the digital era ushering in a new breed of Customer, it is vital that you stay one step ahead and anticipate your Prospects? needs. With Inbound Marketing, you don?t have to go chasing sales as intensely as before; having the correct Content Strategy in place means they will come to you. Of course, this shouldn?t be interpreted as a passive marketing approach. On the contrary, through a thorough planning phase, you are simply identifying and narrowing your potential Customer base to ensure the right information reaches the right people.

The use of Marketing Automation Software doesn?t mean that the work is out of your hands. In order to be successful, a passionate and experienced sales team must be in place in order to close the sale. Simply put, the true benefit of Marketing Automation Software lies in the delegation of routine tasks. This allows your employees the freedom to focus on what they are truly passionate about ? selling.

Choosing the Right Market Automation Software

The use of Inbound Marketing is currently on the rise. Figures indicate that 60% of companies have incorporated some elements into their marketing strategy. The number of Marketing Automation Vendors out there reflects this, and so it is easy to feel overwhelmed when starting up. That?s where Marketing Matters Inbound can help.

As an industry-leading, HubSpot Certified Inbound Marketing Firm, we offer a full range of solutions in order to help boost your company?s productivity and generate ?foot traffic?. Our comprehensive Strategic Approach ensures that each client has a tailor made Content Strategy in place in order to increase sales.

Marketing Automation Software is the future of how companies turn Leads into Customers. The ?automation? part shouldn?t scare you, but not taking advantage of the benefits offered should. Download a free e-book today in order to learn more about choosing the best Marketing Automation Software.

Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?andtraditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.