Your Inbound Marketing Consultants Must Preach Conversion
– Our previous articles discussed working with qualified?Inbound Marketing Consultants?to build a website that successfully Attracts and Nurtures the needs of your Visitors. The nourishment provided by your site should satisfy your Visitors and lead them down a strategically designed path. To consistently Attract, Nurture and lead Visitors you must build a website that Converts. The term Conversion has been defined as an individual?s awakening of knowledge or understanding followed by a transformation in thought patterns. Inbound?Marketing Consultants can help you develop a?Conversion Website Architecture?that speaks to your Visitors to Create Conversations that Cause Conversions.
- Non-Believers: When Websites Fail to Convert?
When your Visitors come to your website, do they become a devoted follower or leave as a non-believer? There are many common reasons why websites fail to convert, but in our experience it is often a combination of several of the following factors.
- No Plan.
When it comes to developing a website that consistently converts, failing to plan is a plan to fail. Do you have a Website Conversion Architecture that is built on a strategic foundation designed around meeting the needs of your Visitors?
- Poor Content.
In an ill-advised rush to improve search engine rankings many businesses begin creating content for the sake of content. Do you have a?Content Strategy?that insures your website Attracts, Nurtures and Converts to deliver results based on your goals, objectives and budgets?
- Inappropriate Calls to Action.
A CTA should provide one clear and concise request that asks your website Visitors to take an action. Do your webpages leave your visitors at a dead end?
- Poor Website and Landing Page Structure.
Does your website lead your Visitors astray with a poor navigational structure, ineffective copy, unnecessary field forms and other deadly sins?
- Automation Over User Experience.
Does your website engage Visitors with compelling content and a seamless path to purchase, or do your Visitors become mired in a complex series of tasks that result in abandonment? Inbound Marketing Consultants can help you identify why your website is failing to convert and implement a Website Conversion Architecture that provides a transcendental experience for your Visitors. Creating True Believers: A Call-to-Action Strategy Good website architecture that successfully converts is built on a Calls-To-Action (CTA) map. A CTA map will plan and organize the user flow on your website and reduce friction. ?Like a charismatic minister, CTA Maps cause Conversions. In addition to providing a website architecture that results in faster conversion, CTA maps identify a re-marketing funnel designed to turn your Visitors into Customers for life. Inbound?Marketing Consultants can help you begin the process of building a?CTA Map?that guides your Content development and provides the foundation for a high-performance conversion system.
Brand Evangelists: The Results of a High-Performance Conversion System A High-Performance Conversion System indoctrinates your Visitors and turns them into brand evangelists. This is a customer that can only say great things about your brand, products and services. A brand evangelist is not only a repeat customer, but a customer that is willing to share the virtues of your website and products with their circle of connections. Interested in learning more about building a website that Attracts Visitors, Nurtures Leads and creates repeat Customers?
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