Traditional & New Media
Bridge Your Media Efforts
We’ve practiced digital media as marketing consultants since 1999. We’ve practiced traditional media as marketing consultants since 1980!
Due to all of this experience, we specialize in integrating measurable results from traditional media campaigns into the Customer Attraction Phase of a website Conversion Machine™.
Know the Value of a Customer!
Our Marketing Consultants go beyond Nielsen & Arbitron… Way beyond.
Since 1996 our Media Team has known that revenues & profits are the penultimate goals for a business.
Most agencies, and some still do, spoke in terms of GRPs, (Gross Rating Points) so we developed a connection metric. We overlaid GRPs with leads, traffic & sales. We connected traditional media with measurable sales results …and client sales growth results have been amazing.
Contact one of our Marketing Consultants to learn how to integrate your traditional media into your digital efforts. Or check out all of our Inbound Solutions.
Marketing Consultants Don’t Sell. They Consult.
We plan media. We plan results.
We map out strategic success. Our Team connects marketing with business solutions. Then, we create campaigns based on historical sales trends media opportunity analysis. We then recommend media budget allocation between Traditional, Digital & Other.
Television advertising still works. You just have to use this tool differently.
We understand the power of video & TV. That’s why we have an in-house video editing suite. We rely on creative that works equally well on YouTube as broadcast & cable television. We create media plans based on consistency, recency & frequency.
Some call it the original social media. Radio via broadcast, Pandora or Spotify works based on connectivity and frequency. Our Marketing Consultants connect radio campaigns with online initiatives. This completes the attraction portion of the sales conversion funnel.
Our creative campaigns are designed around Target Customer Personas. Connecting brand awareness and consumer interaction is how we work our real magic.
Outdoor Billboards/Out of Home
Out of home advertising can work on both the awareness and immediacy fronts. Recently, customer connections via QR Codes and social media promotions have gotten considerable traction.
Newspaper & Direct Marketing
Yes, newspaper and direct mail can still work. Because newspapers were the original producers of content, they were early entrants into content heavy websites. Leveraging that content in beneficial, measurable methods for clients is what our Marketing Consultants do. Contact Us.