Marketing Reports and Website Review Tools You Should Be Running

Website Review Tool and Marketing Reports

Refining your online marketing strategy is made?easier because of the depth of data available. Analytics allow?you understand what?s working, what isn?t, and how you can refine your approach based on proven results. The problem is, there are tons of metrics you can use to run reports.? Reports can show number of Twitter followers, Facebook likes, website visits, conversions, time spent on each page, number of leads generated by specific campaigns; the list goes on and on.

In fact, you have so many options when it comes to metrics that it can be confusing to know exactly where to start. Using a website review tool like Hubspot or Google Analytics will help identify the reports that are relevant. ?You can run the numbers, and then act on the data.?There are a handful of simple, basic reports that you should run and analyze to get inside the metrics that matter.? Here?s a quick look.

1. Your Usual Reports, Segmented by Persona -?

   You probably already have a website review tool to generate?analytic sets that you review on a regular basis. It could be page views, leads generated, conversion rates, or even which marketing channels are producing. Whatever you review, you can always dig deeper into those?numbers.

Segmenting reports into useful data sets for example, can be filtered according to your buyer personas. ?They can uncover insights that a broad report might not show. You can then take this focused information and use it to strategize exactly how to market more efficiently to those personas. For example, you may find your ideal buyer is drawn to whitepapers as opposed to eBooks. You can then assume other buyers who fit your persona may have similar needs. As a result, releasing more whitepapers may increase engagement with other ideal buyers.

2. ?Source Channels and Referrers That Drive Qualified Leads –

   Breaking down qualified leads by source can help you to understand the health of your lead funnel. This report gives you a read of which channels are driving?the highest quality leads and may justify a greater expenditure on those channels.

3. ?Content That Drives Qualified Leads ??

   Knowing which content is engaging and driving qualified leads to it is a valuable metric to follow. It allows you to determine what moves prospects through your lead funnel and what should be promoted through various channels. Knowing what pages are viewed the most is a good metric, and tracking conversion rates on those pages is a great metric!

4. Content That Drives Leads -?

   Knowing what content is being engaged with and driving qualified leads is important, but it?s also important to know what content drives conversions. Conversions are the entrance of your lead funnel and all qualified leads start as conversions. In order to generate more qualified leads, you need more conversions. Understanding customer lifecycle interaction with content through every stage?of your lead funnel allows you to refine and improve your approach to maximize each step of the process.

5. Actions Your Visitors Are Taking ?

   We?ve looked at sources and referrers and content, but what else are visitors engaging with on your site? Are there particular pages that have long view times? Which CTAs are converting? This can all be viewed through a website review tool. ?Knowing this information will help you determine how people are interacting with your website and how those interactions effect your lead funnel metrics.

If you?d like to know more, stop by our website and take our free Inbound Marketing Assessment. This survey is a website review tool that can help you to see the gaps in your digital marketing and identify areas you can improve.