Inbound Marketing Solutions: Marketing Automation Software
– Inbound marketing automation is a newly developing field of marketing solutions. It combines both of the major marketing solutions of Inbound Marketing and the growing utilization of marketing automation.
Inbound marketing has been the most efficient marketing solution since 2006 due to its ability to attract Visitors, convert Visitors into Leads, convert Leads into Customers, close the Customers, and then nurture those Customers into profitable relationships. When Inbound Marketing is combined with automation, it renders marketing solutions to include:
- Reputation management
- Marketing analytics
- Social media monitoring
- Email marketing
- Sales lead management
- Sales lead generation
- Other regular Inbound Marketing activities?
A Growing List of Benefits
As one of the best and most lucrative marketing solutions, Inbound Marketing automation features a list of growing benefits.
Carries the Load
The most lucrative marketing solutions include inbound approaches and outbound tactics to foster long-term relationships, which increases the likelihood of Conversion . Simply put, the content is what attracts Prospects and entices them to your site for more of your lucrative content. After that happens, marketing automation bolsters the processes that enable you to engage your Prospects based on their individual expressed interests.
Lead Scoring Models
As one of the top ways to prioritize your Leads, lead scoring models will help you respond to your Prospects at the perfect time. Lead scoring models are integral marketing solutions that harness the ability to score based on a lead’s interest and fit. In addition, lead scoring models are able to prioritize Leads, which ensures that the lead’s closest to the end of the funnel are contacted by sales professionals.
Just as sales professionals watch for buying hints, response triggers are the automated monitoring marketing solutions for certain behaviors that may indicate the prospect’s transitioning during the buying process. The response triggers can alert your salespeople to initiate some form of contact, or you can schedule an automated email that would provide the information Prospects would typically want.
The entire purpose of your landing page is to collect additional information, which is the Conversion action required to convert Visitors to your site into actual Leads. Progressive profiling is one of the marketing solutions that allows you to customize your landing page to increase the relevance of the content. This will increase the number of interactions because the message will be directed to a group of Prospects, which will result in longer and more profitable relationships. Your sales team will be able to more effectively move Prospects through the funnel with the richer profiles provided through progressive profiling.
In each different phase of marketing, you may require different information from your Prospects to move them through the buying process. When Leads provide that information throughout the buying cycle, it helps them gain trust in the Company and positions yourself as a reliable source.
HubSpot: Marketing Automation Features
When it comes to marketing solutions, Inbound Marketing automation software includes several beneficial and advantageous tools. HubSpot in particular features numerous automation capabilities such as:
- Competitor rank tracking, which allows you to monitor a competitors rank for specific keywords.
- Keyword research, which allows you to discover which keywords you should optimize.
- Rank tracking or search engine results page tracking actually monitors your website for specific keywords.
- Link building tools offer you the opportunity to have high-quality back links established.
- Social media monitoring refers to your ability to check out who is writing about your organization or who writes in your field of expertise.
- Website checking or website graders ensure that your site is structured properly.
- Project management allows you to work seamlessly with a group of people.
- Return on investment reporting allows you to see the activities that most commonly result in new Leads.
Marketing automation can be a great marketing solution for both large and small businesses. For a complimentary HubSpot demo:
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.