Marketing Solutions: PPC Management

Pay Per Click Management: Only The Best Will Succeed

–Pay Per Click Management?is an extremely powerful advertising medium that yields tremendous ROI and measurable?marketing solutions. However, this medium is hyper-competitive and a place where only the solutions-minded marketer will succeed.

Determining Marketing Solutions: Assess Landing Pages and Conversion Rates

Before you can even begin a PPC campaign, an?inbound marketing assessment?should be performed on your website. If your landing pages are weak and don’t receive many leads as is, a PPC campaign won?t do much for you. It might assist in getting traffic to your site, but the bounce rate will be high if the visitor isn?t engaged.

The inbound assessment will gauge your website?s

• power of attraction
• ability to nurture
• lead conversion rates
• web analytics

The stronger your landing pages, the higher the return on investment will be, regardless of how fierce the competition or how high the cost per click is.

Weigh Competition, Industry and Keyword Cost

Determining specific keywords is imperative to PPC campaigns

Before starting a PPC campaign, it is vital to perform extensive research first, especially if you are a small business. Decide what keywords you wish to rank for. Seeking out specific, niche keywords will help more than generic ones will. You will end up paying significantly more for those common ones. Get creative and capitalize on keywords that can be found naturally on your website.

Set a budget. Determine how much you are willing to spend on PPC in order to meet the desired marketing solution. Determine your projected ROI based on conversions, costs per click and the cost of management services. You don?t want to end up spending more than you make.

Marketing Solutions: Organic vs Paid Search

It takes time and effort to rank for keywords using organic search methods. If you need big business in the quickest way possible, PPC is an excellent?marketing solution. Even if you?re attracting a decent amount of traffic to your site through organic search, statistics show that paid search brings better qualified leads that are more likely to convert directly into a buyer.

But that doesn’t necessarily mean use one or the other. Rather than using organic OR paid search,?inbound marketing experts?suggest using both when wanting to achieve optimal marketing solutions. Organic should be an ongoing process with thorough keyword analysis and content creation to naturally boost onsite SEO. Paid Search, rather, should include very specific, targeted keywords, be campaign-based and should end when budgets are spent. SEO is complementary to the benefits that PPC provides.

Consider Help When Evaluating the Best Marketing Solutions

An extensive PPC campaign is difficult to manage and keep up-to-date. It requires constant tending to and testing to make sure each campaign is performing at the ideal level. Consider employing some help from a Hubspot Certified PPC Agency. For more information download our:







Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.