Myths of an Inbound Marketing Company

What’s True? And Not True About an Inbound Marketing Company?

Inbound marketing companies play a critical role in today’s online economy. They assist clients with establishing an online presence, attracting new potential customers, and converting those leads into paying clients. Yet, there are some misunderstandings out there about inbound marketing companies.

Let’s look at a few of the most common myths of an inbound marketing company and the reality behind them.

Myth #1 The main focus of inbound marketing companies is SEO.

SEO is only part of what inbound marketing is all about. An inbound marketing company focuses on creating a website filled with relevant content that will not only attract the search engines but also appeal to potential customers. The idea is to give them a reason to visit the site for the first time and to come back to see all that you have to offer. SEO is important in these efforts because it allows you to get ranked in the search engines, gain quality links and get a potential audience.

Myth #2 Inbound marketing companies only work for large companies.

These marketing companies have clients ranging from one-person operations to multi-national, Fortune 500 companies. Inbound marketing is effective for companies of all sizes. While some inbound marketing companies focus on large enterprises, most firms focus on small to medium-sized businesses.

Myth #3 B2B?companies are the ones hiring inbound marketing companies.

Just as many, if not more, B2C companies are hiring these marketing firms. It does not matter if you are trying to attract consumers or another company. Inbound marketing is just as effective for both. It helps potential customers find your company. It helps build trust and establish your position as an expert. This sets up the perfect scenario for converting those leads into paying customers.

Myth #4 There is no way to measure the ROI of hiring an inbound marketing company.

The exact opposite is true. Because inbound marketing happens online, you can track every step a customer takes from initial contact to finished sale. Every time you put up a new piece of content, you can track the number of visitors to that page, the number who click on a CTA, the number of people who downloaded something, etc. With the depth of information available, finding out your ROI is pretty easy.

Myth #5 Inbound marketing companies are not going to be around in 5 to 10 years.

With today’s online business climate, inbound marketing is not going anywhere. Consumers have changed their expectations on how they do business with companies. The average consumer does not like traditional advertising. They would rather learn about a company through blog posts, whitepapers, videos, and other valuable content. That change in consumer behavior is permanent. That fact alone is making inbound marketing the standard that companies need to follow. And all that means that inbound marketing companies are not going anywhere any time soon.

Taking the first steps into digital marketing can be difficult, so don?t take them alone. Download a copy of our Beginner?s Guide to Inbound Marketing to learn about online lead generation, SEO and content marketing.? Did we mention, it?s free?

Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.