How to Increase Profits Though Inbound Marketing
Every good online ad agency should know that one of the frequently hidden influences on profits is cost of sale. The more resources it takes to find customers, interest them, qualify them, and close them, the less profitable the opportunity. The reason is simple. The time & money spent on people who never buy anything has to be ?costed? to the sales that do happen.
So it?s important to optimize your online conversion path in order to optimize sales efficiencies. And that spells PROFITS.
Some aspects of your business are surely more profitable than other areas. Although most business people would love to only do business?solely?in those profitable areas, it?isn’t?uncommon that the majority of business is done in a lesser profitable area just by default.
What if you could do more business in the profitable areas and spend less time with prospects that really?aren’t?going to ever buy anything from you?
What if your pre-qualification process was so strong that more and more often you were talking with more qualified prospects in the more profitable areas of your business?
What if you had a lead generation machine that:
? Worked 24 hours a day, 7 days a week?
? Never asked for a day off?
? Found people interested in what you offered?
? Nurtured that interest automatically & repetitively, converting that lead into a qualified prospect?
? Educated that prospect to the point where they were converted into the most profitable type of customer you could have?
Meet Your New Salesperson
It?s your website powered by Inbound Marketing. Because that?s what an Inbound Marketing Strategy can do for you. And this is what your online ad agency MUST do for you:
Build a website conversion machine rather than your typical, traditional website.
The Big Switch
In the past marketing has relied on a small percentage of response (1-3%) from what we now refer to as ?interruption? advertising. Marketing relied on literally interrupting people who were watching television, listening to the radio, sorting their mail, or going through their email inbox. This was all done in the hope of finding someone who was perhaps interested in our products or services, actually had a need, or at best, was shopping right now for what we had to offer. Sounds a lot like roulette?
…has made it easy for everyone to ignore interrupt marketing. More and more people are using DVR?s now to record their favorite television programs to watch later when they can fast forward through the commercials. Every car radio now has memory buttons so as soon as a commercial comes on, it?s easy to surf your favorite channels to find a song that?s playing. There?s so much junk mail in our mailboxes these days that people literally open the mail over the trash can. Spam filters on every computer make sure that your inbox?doesn’t?get filled with interrupt emails. Do you know of anyone who has a telephone that?doesn’t?have voice mail?
So how do you get your message across?
The answer: Inbound Marketing through an Online Ad Agency
With a properly built Internet Conversion Machine powered by a conversion website designed to act like that perfect salesperson we mentioned earlier, you?ll position your business where interested prospects are, when they?re looking for your products or services. ?A good online ad agency can create conversations with customers via your website. You end up talking to more and more people who want to buy your most profitable products and services because you have developed an Inbound Marketing Strategy that converts visitors into ideal customers. You are no longer interrupting.
Inbound Marketing?isn’t?for everyone; it?s for those who understand marketing is an investment to do business in a more profitable manner. To learn whether Inbound Marketing can make your business more profitable take this free 10 minute survey.