How PPC Can Benefit Your Small Business
– You’ve now heard of Inbound Marketing but as a small business owner you may now be wondering ‘What can Inbound Marketing do for me?? How can I benefit from this?’
Inbound Marketing is a system designed to convert your website visitors into lifelong customers and promoters of your business.
This sounds incredible, right?
This is not done by chance, nor accomplished by luck. ?The Inbound Marketing system is a very calculated and measurable system used to convert directly into big business. Inbound Marketing concepts are designed specifically to grow both small businesses and enterprise level companies. This article delves into the first step of the Inbound Marketing process and how Pay-Per-Click (PPC) tactics mix with the Inbound Marketing formula.
PPC and Inbound Marketing
The Inbound Marketing system focuses on customer conversions and follows a four step process:
This four-step system has provided effective online marketing?solutions for small businesses through the pursuit and gain of lifelong customers. However, you cannot focus on steps 2-4 if you don’t set aside a specific strategy for Attraction.
Attraction begins at your website. It should be easy to navigate, clear to understand, well-organized and timely. Once you have created an attractive website, you can begin your Search Engine Optimization (SEO) efforts to begin attracting visitors. SEO involves picking strategic keywords to rank for your business and producing optimized content using these keywords.
In addition to SEO, PPC marketing is another tactic to use to attract visitors. While SEO is relatively cost-free, PPC involves a budget. While you might think “why should I pay for visitors when I can attract them naturally (and for free)?”, it is important to consider timelines. If you are a small business needing additional clients, utilizing a PPC campaign might pay off in the end.
To establish great organic page rankings for your keywords, you must invest a considerable amount of time in producing content. Being a small business representative, you probably don’t have the time to produce new web pages, blogs and downloadables on a consistent basis. However, when PPC is used accurately and concisely, it can makeup for the potential lost time organic tactics usually entail.
The PPC Agency: How Do They Work?
A PPC agency will follow a process to produce the most effective campaigns for your business. They will:
1. Examine your goals and objectives
2. Provide keyword segmentation
3. Connect Marketing and Sales objectives
4. Provide relevant and shared reporting
A good PPC Agency will utilize both SEO and PPC to not only drive more visitors to your site, but also improve lead generation. This means, they will set up PPC to attract the right people — those who will most likely convert to a lead for you. A PPC agency analyzes and reconstructs campaigns to become more efficient to keep your costs downs. Why pay for traffic that doesn’t convert?
PPC: A Tip of the Iceberg
PPC is an effective tactic to use when attracting visitors to your website. A good PPC agency will work closely with you to make sure those visitors are relevant and converting to the next stage of the purchasing cycle. However, Attraction is just the first step in Inbound Marketing Strategy.
For more information on utilizing PPC, we have provided a free ebook. If you’d like additional information contact us!
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.