PPC Management: Getting the Most Out of Your PPC Budget

How PPC Management Can Improve Inbound Marketing

– In today?s world of online marketing, directing inbound Leads to your website are crucial to maintaining a sufficient flow of Prospects that you can convert into new business.

One of the most important ways to ensure that your page is viewed is through PPC, or pay per click advertising. However, if you are new to the world of PPC it can seem like an intimidating and expensive place to navigate. Follow these important PPC Management tips to ensure that you get the most out of your budget for paid search advertising

Determine What Your Budget Is

Before you can get started in earnest with PPC Management to increase the number of Visitors you receive, you have to determine how much you can spend on PPC advertising. A good way to do this is to determine how much you can pay per lead. This is where Google Adwords is very helpful for PPC Management purposes, because you can use the traffic estimator tool to tell you your estimated cost-per-click based on what type of keyword campaign you would like to run.

Generally the more competitive your keyword is, the higher your cost-per-click will be. You will even be able to break down how many clicks you will get each day and the total daily cost for your campaign compared to your daily budget.

Decide Your Goals

PPC Management depends largely on what type of Prospects you want to bring in. Not only will you have to decide what kind of keywords you want to target, but you also need to determine where you want to generate traffic. Jay Baer at Convince & Convert advises PPC users to be realistic about their business reach and only bid on search terms that are within a company?s primary location, not areas where they are trying to gain Customers.

Thinking about the number of customers you want to bring in and where you want to get them from is a facet of PPC Management that will ensure that your budget is spent in places where it will reap the most benefit.

Track Your PPC Management Progress

It is important that you are constantly checking up on your PPC campaign to see how it is going. Once again, Google?s AdWords and Analytics tools are very helpful. Adwords allows you to track conversions to determine not only how many clicks you are getting, but which ones lead to actions like purchases, mailing list signups, or downloads. You can also use these tools to determine locations where your keywords are getting the most clicks from Prospects.

Hire A Skilled PPC Management Firm

While you can be successful with PPC on your own, it takes time and effort to do so. With the fast pace of today?s business world, companies have to be putting as much time as possible towards their day-to-day activities like sales, administrative concerns, and accounting. With help from a high quality PPC Agency, your Company can get a competitive edge in the world of PPC Management and start incorporating PPC effectively into your Inbound Marketing solutions.

To learn more about the power of PPC when it comes to bringing in more Prospects and improving Conversion, download this free eBook that explains best practices for effectively Utilizing PPC.

Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.