Predictive Lead Generation with an Inbound Marketing Company
An Inbound Marketing Company Can Forecast Leads and Revenue
Lead generation has always been a challenge for most businesses.? If you?re the person responsible for increasing revenue and your sales team isn?t producing you know how uncomfortable it can be when you?ve got your CEO down your neck. It?s a problem that requires a fast solution, or you?ll be polishing up that resume!
In the old days, you?d simply sit down with your team and get them motivated to spend more time on the phone making calls. Selling was a numbers game. You?d make 100 cold calls and connect with 30 contacts. Of those 30 people, 10 would be interested, 3 of those would take a meeting and you?d make 1 sale. Unfortunately, in today?s world cold calling no longer works.
Technology Changed Everything
Have you tried reaching anyone on the phone lately? With the labyrinth of automated attendants, voice mail, cell phones, and mobile work habits, it?s nearly impossible to even get a prospect on the phone, let alone set a meeting. Between daily voice mail, email, social media updates and tweets it?s futile to try and interrupt a prospect with a sales message. It?s a brave new world when it comes to lead generation. Enter the inbound marketing company.
Lead generation today has entered a new era. To succeed, you need to become what your prospects want and are interested in. The days of hard sell and sales writing are over. Consumers today are seeking relationships that provide information and value.
The Internet has changed the way we communicate, gather information and make buying decisions. To be a successful inbound marketing company you?ll need to adjust your approach. The reason inbound works is because people love to learn. By providing valuable information to a targeted audience that is interested in what you have to offer lead generation becomes predictive and organic.
Inbound Marketing Is The New Cold Call
Cold calling prospects was always a numbers game. Guess what, so is inbound marketing. The difference is in the approach. Inbound marketing uses the exact same mathematical formula as cold calling, more outreach = more sales. The difference is instead of calling prospects, you?re looking to increase page views to generate leads.
By designing your website to capture leads rather than as simply?an online brochure you can reasonably expect to generate a 1 ? 3% conversion rate. By creating targeted content of high-value to readers, you can increase that conversion rate to as high as 15 ? 20% and many of those leads will be ?sales ready? or qualified leads.
The key is to capture those leads by providing an initial value and then nurturing those customers through your sales funnel by continuing to offer informative content until they are sales ready. The formula is still pretty much the same. By attracting 1000 unique visitors and providing targeted information and value you will end up with 30 new contacts that will provide 5 qualified leads and will generate 1 sale. The upside, the cost of those leads can be up to 61% lower than using traditional methods, and the process can be automated to work for you 24/7/365.
Taking the first steps into digital marketing can be difficult, so don?t take them alone. Download a copy of our Beginner?s Guide to Inbound Marketing to learn about online lead generation, SEO and content marketing.? Did we mention, it?s free?
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.
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