How Does Your Inbound Conversion Rate Affect Your ROI Marketing?
-Bucks. Dollars. Cash. The green mamba jamba. No matter how you slice it, money matters. As a business owner, you want to know what your return on investment (ROI) is. It doesn’t matter if it is ROI Marketing, ROI Employees or ROI Bring-Your-Dog-To-Work policies. ROI influences how you make your business decisions. If it did not, you probably would not have the doors open for long.
When it comes to ROI Marketing, there is this myth of the unknown. It is a common belief that activities such as blogging, social media, website design, email marketing and content creation are considered money pits – large black holes you pour your hard earned cash into without ever really seeing the return. In reality –
With Proper Integration Tools You Can Track Your ROI Marketing
Conversion Rates are your most important ROI Marketing statistic. Why? Because this is where your Leads and Prospects become Customers. Your Conversion Rate is your success rate. To get the most accurate Conversion Rate possible, you need to practice closed-loop reporting. Closed-loop reporting allows you to:
- Connect your entire marketing plan
- View how your marketing effort correlates to your Lead quality
- Track the point a Visitor becomes a customer or leaves your website
Like all things worth doing, closed-loop reporting does not just happen over night. It is not some smoke and mirrors magic trick. It requires you and your Inbound Marketing Agency to spend some real time laying the groundwork for ROI Marketing success.
ROI Marketing Success Starts From The Ground Up
Because analytics are essential to tracking your business’ ROI Marketing, analytics must be incorporated into every aspect of your Inbound Marketing Strategy. From website creation and search engine optimization (SEO) to Content Strategy and Call-To-Action Maps, analytics need to not only be considered, but integrated. This allows you to clearly track the ROI Marketing success of each Visitor.
But, like you already know, integrating analytics takes time and energy – especially when it comes to the vast cyber space world of the Internet. Complex software is needed to collect, sort and explain data. This is where HubSpot comes in.
HubSpot Gives Your Business the ROI Marketing Tools To Track and Increase Conversions
HubSpot is software – conversion software to be precise. It is the best conversion software on the market. It generates an average of 33 percent more Leads per month after just three months of use.
By working with an Inbound Marketing Agency that is a HubSpot Certified Partner you and your business gain access to this powerful platform.
HubSpot puts all your Inbound Marketing needs in one place. This allows for easy closed-loop reporting and ROI Marketing success. But, HubSpot is big. It offers you a lot of different tools, some of which you will need and some of which may not be the right option for your business. How do you know what tools to use and which ones to save for later?
This is where your Inbound Marketing Agency is so important. They help you understand which of the HubSpot solutions will give your business the best ROI.
As a HubSpot Certified Partner, your Inbound Marketing Agency knows the HubSpot software like the back of their hand. Having someone like this on your team is pretty nice when you specialize in something other than Internet Marketing, wouldn’t you say?
Marketing Matters Inbound is an inbound marketing firm specializing in online conversions, content strategy, PPC campaigns and traditional media placement. Our experience in B2B digital marketing and traditional media allows us to deliver results through a strategic media mix. We believe in aligning and merging marketing and sales/operations for optimal return on your marketing investment.