Sales Lead Management Strategy: Why Marketing is Like Your Spouse
Avoid the Divorce Over Sales Lead Management Strategy
In the beginning you thought that together you could conquer anything: Marketing had the business background to attract new leads and your passion and experience with sales lead management strategy?meant you could close the deal.? But as time went on, you found yourself increasingly disenchanted with your partner. The marketing team isn?t holding up their end of the bargain?their leads are weak or not plentiful enough. They?re overspending on collateral that isn?t showing measurable results and they?re not listening to your pleas to tighten their budget.
Things are not working out between you. Are you headed for divorce? Take our FREE Alignment Assessment. It’s confidential and will help reveal performance gaps between sales and marketing.
Here are 5 ways that marketing is like your spouse and why you need each other:
1. Your spouse secretly thinks his or her high-ranking corporate position is more important than your non-profit work. Couples often differ on whose work brings more value to the relationship.
Some marketers secretly think their job is more important than sales. They spend weeks designing ads and brochures, belaboring every word of copy because they believe their collateral will make or break sales. What they don?t realize is that most people will skip over their ad and will recycle their brochure without reading it while sales is the one making the one-on-one pitches and using sales lead management strategy.
2. Your spouse is a big spender while you?re the one paying the bills each month. Disagreements over money are often cited as the #1 reason couples divorce. Yet it?s common for a spender to marry a saver.
Although sales does its share of spending in an effort to impress clients, marketing spends and how it translates to company profit is often more difficult to quantify. Marketers splash out on pricey ad space, four-color brochures, and trade show booths?all of which, while building brand awareness, doesn’t necessarily translate into sales and revenue.
3. Your spouse thinks taking care of a house and two young children is easier than his or her 9-5 job.
It might be easy to assume that the person staying home everyday has an easier time of it then the person whose job is to fight commuter traffic, handle a difficult boss, and meet tight deadlines. But anyone who has raised children knows that the challenges?although different in nature?are just as difficult if not more so than holding a regular job.
Marketing might think the sales department has it easy. But if they have never tried to follow up on their own sales lead management strategies, they don?t have any idea how difficult it can be to sell.
4. Your spouse?doesn’t?listen to your grievances and always has to be right. We all know someone who has to have the last word in an argument and can?t admit they?re wrong even when the evidence is stacked against them.
Perhaps you?ve been trying to tell marketing that their leads aren’t plentiful or solid enough, but they?re not hearing it. They claim their sales lead management strategy is?solid. What they fail to recognize is that getting along with and making their sales team happy is more important than always being ?right.?
5. You expect your spouse to be a mind reader. Couples often carry a false belief that their spouse knows exactly what the other is thinking at all times?then sulks when you don?t read their mind.
If you are unhappy with the leads that marketing is giving you or feel that marketing isn’t working effectively with your sales team, you need to say as much.
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.
Leave a ReplyWant to join the discussion?
Feel free to contribute!