Why it Pays to Be Patient with
Your SEO Company Keyword Strategy
– For any SEO Company Marketing Consultant the objective is to create the most results for the client from the investment dollars available.? However, too often the client wants instant gratification.? That’s just not how organic SEO works.
Yes, a good SEO Company can create a hybrid plan of carefully targeted media which includes PPC (Pay Per Click), and traditional media like television, radio and print to help garner some early traffic and gain some SEO keyword testing data, but it is important for the client to understand the power of Organic Search. ??A good SEO Company knows the reasons why.? Now you can too.
SEO Company Tip:? Organic SEO is Worth the Wait
It’s well worth the investment of time and money to gain control of SEO keyword turf.? This isn?t just an SEO Company ?wet-finger-in-the-wind? assumption to see which way the wind is blowing. ?There is a great deal of data available to validate this strategy.
The following ?Tweetable? Statistics have been honed down to under the Twitter 140 character limit to allow for cut and paste sharing. ?Enjoy.
SEO Company Tip:
20 Tweetable SEO Stats
1.?????? 61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)
2.?????? 44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)
3.?????? Worldwide, we conduct 131 billion searches per month on the web. (Comscore, January 2010)
4.?????? 57% of TV viewers use the web simultaneously. (Nielsen, 2009)
5.?????? 70% of the links search users click on are organic, not paid. (MarketingSherpa, February 2007)
6.?????? 60% of all organic clicks go to the top three organic search results. (MarketingSherpa, February 2007)
7.?????? The average click-through rate for paid search in 2010 (worldwide) was 2%. (Hubspot via Convario, January 2011)
8.?????? Companies that blog have 97% more inbound links. (Hubspot State of Inbound Marketing Lead Generation Report, 2010)
9.?????? Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (Hubspot Lead Generation Lessons, 2011)
10.?? Content marketing rocks. Marketing Sherpa reports distribution?lead to a 2,000% increase in blog traffic and a 40% increase in revenue.
11.?? 70-80% of users ignore the paid ads,?focusing on the organic results.
12.?? 75% of users?never scroll past the first page?of search results. (MarketShareHitsLink.com, October 2010)
13.?? GroupM: When consumers were?exposed to both search & social media influenced by a brand that overall search CTR went up by 94 percent.
14.?? Search and e-mail are the?top two internet activities.
15.?? A study by Outbrain shows that search is?the #1 driver of traffic to content sites, beating social media by more than 300%
16.?? SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Hubspot)
17.?? For Google,?a Slingshot SEO study?shows 18% of organic clicks go to the #1 position, 10% to the #2 position, and 7% to the #3 position.
18.?? For Bing, a Slingshot SEO study?shows: 9.7% of organic clicks go to #1, 5.5% go to #2, and 2.7% go to #3.
19.?? 93% of online experiences?begin with a search engine.
20.?? MarketingCharts?reports that over 39% of customers now come from search.
Marketing Matters Inbound is a Certified Hubspot Partner.? What is Hubspot?? Hubspot is the industry?s leading internet content management software and support organization.
As an SEO Company we have made a commitment to Inbound Marketing by investing in the training required of everyone on our staff and by the ongoing use of Hubspot software as an integral part of every Website Conversion Machine we create for our clients.? To learn more about creating your own Conversion Machine, download our FREE e-Book:
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