A Good SEO Company Utilizes Google+ to Improve SEO
– When Google+ was introduced two years ago, there were a lot of skeptics. But, it has surpassed YouTube and Twitter.?Google+ is now the second most active social platform.?If the folks at Facebook weren?t paying attention before, they certainly should be now. So too, should your?SEO Company.
The ever-changing search engine optimization (SEO) algorithms now have another key factor ? Google+. When it comes to Google specifically, your Google+ profile is no small drop in the bucket. Just ask?Google Executive Chairman Eric Schmidt:
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.?
If your?Inbound Marketing Firm?isn?t using Google+ as part of your Inbound Marketing Strategy, your business is missing out. Most likely, Google is considering your content irrelevant.
How Your SEO Company Can Help You Use Google+
Your SEO Company Can?Establish Google Authorship
With Google Authorship, you can link articles to specific authors within your company. This allows Prospects to find your content, and therefore your business, even when they are just searching for one of your employees. With Google Authorship your business will gain:
- Picture Appeal?? An authors picture will appear in search results next to their articles.
- Additional Visibility and Expertise?? Potential Visitors will be shown a ?more? button, which will display additional content by the author and provide more proof of their industry expertise.
- Trustworthy Ranking?? With Google Authorship, your authors can link their content directly to their Google+ profile ? a connection in which Google places a higher rank.
Your SEO Company Can?Build Relationships
Relationships are the lifeblood of any successful business, whether it?s online or offline. An?Inbound Marketing Expert?knows this. They know relationships are the key to a strong SEO presence. For your website to be a Conversion Machine, you can?t just attract Visitors and cultivate Leads ? you need to secure Clients. That?s the bottom line.
With Google+ your SEO Company can help you connect with Prospects, engage them in conversation and provide them valuable information.
Your SEO Company Can?Optimize Author Profiles
The ?About Me? sections of a Google+ profile can often be overlooked. Your SEO Company can help you take advantage of this prime real estate. Not only should the ?About Me? be engaging ? who wants to get to know someone that makes them yawn ? but it should also display expertise with SEO rich words. Think like a Prospect. What terms would you search for?
Your SEO Company Can?Install +1 Buttons
Just like your site?s SEO rank is based on number of visitors and your bounce rate, it?s also ranked by how many +1s it receives. The more +1s, the greater weight Google places on it. Also, because not very many business have gotten into the Google+ game yet, your SEO Company can help you use Google+ to set yourself apart.
No matter how little or how much your SEO Company helps you utilize Google+, one thing is for certain ? without high quality, valuable content your web presence is not going to get very far. Killer content is the bread and butter building relationships online.
Download our free ebook today to learn more about Killer Content and what it can do for your business.
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.