SERP Checker: How To Win With Local Search

Are Your Customers Finding You Locally? Consult a SERP Checker.

Today,?the Internet, makes it?possible to reach literally billions of potential consumers worldwide interested in your products or services. While this is exciting, what actually makes most businesses profitable is their local community, whether it?s a town, city, county or state. The challenge for many businesses is how to make sure your neighbors find you first.

Enter local search.

There are many ways to develop your SEO and online marketing to tip the scales in your favor locally. First, check your website for local ranking using an online SERP checker. If your SERP checker results don?t show strong ranking for local search, don?t panic. On-page?optimization, social media engagement and inbound link building, are all effective for increasing your local search ranking.

Local search is crucial to business success. Here are several facts:

• Comscore.com reports about three billion search queries monthly contain?local terms
• A study by the Kelsey Group found 70% of online inquiries use local search to find offline business locations.
• 30% of all Google searches are for local information (courtesy of HubSpot).

Optimizing your website for local search is a winning business strategy.

Optimize For Local Search

Here are some best practices to help you improve your local SERP.

• Consistently Create New Content ? Every new blog post is an opportunity to target geographic search phrases and get SERP ranked.? Geo-targeted content can include local customer success stories, testimonials and case studies.
• Write About Other Local Businesses ? Make sure you create content about complementary local businesses and not competitors! Write in a natural manner to avoid being penalized as a ?keyword stuffer? by Google. You?ll build good will and possibly receive a local inbound link.
• Optimize?Crucial On-Page Elements ? Your page title, URLs, page headers, internal links and content should be optimized using relevant keywords. This helps search engine crawlers to index and rank your website.
• Use Location When Targeting Long-Tail Keywords ? If you sell sporting goods in Miami cover all the possible local options. For example, use:

1. Sporting goods South Florida
2. Sporting goods? Dade County
3. Sporting goods, greater Miami
4. and any other location specific keywords

Google’s?Keyword Tool, is a great resources for finding variations.

• Create Individual Pages For Multiple Locations ? If your business has multiple locations, give each a unique page. Use location specific keywords in your titles,? tags etc.
• Make Your Site Mobile Friendly ? Mobile use is growing yearly. People use their devices to check for reviews, directions, and contact information. Make it easy for them. Optimize for mobile!

Along with these website tweaks, there are several options for localizing your marketing efforts online including

• Registering your website with Google+Local.
• List on other local directories, keep your listing is consistent. List your business name, location, phone number and website URL
• Publish content and engage on social media. Google uses shared content in their page rankings.
• Create a Google+ business page!
• Get local reviews! Most online shoppers use reviews to help them make their purchasing decision. Get listed on review sites, then ask your customers to give you a review if they?re happy with your services.

Implementing these best practices will help you to get found locally! If you?re not sure where to start, or would like more information visit the Marketing Matters Inbound website. We offer a free Inbound Marketing Assessment. Let us check your site, we?ll give it a grade and offer timely advice on how to improve your local search results!

Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.