The Consumer Inner-Circle
Keeping up with Social Media
Facebook, Twitter, LinkedIn, SnapChat, Instagram, Pinterest… Social Media connects your brand with consumers. Today, consumers’ opinions and reviews ARE your brand.
The goal isn’t to play online. The goal is to create social media campaigns that work as part of an internet marketing system.
How? First, monitor brand conversations online. Then create a loyal fan community, spread brand awareness; create conversion opportunities.
Every day people are finding new ways to insert themselves into the social media circle. Are you communicating with those prospects effectively?
That’s really what social media is about, engaging with your audience and working to develop a closer relationship between Brand and Consumer. If you can’t find the time to engage with your audience then it may be time to engage with an Internet Marketing Agency.
Social Media Consistency
Breaking into the circle is quite simple, it’s being welcomed in and welcomed back that is the challenge for marketers and their brands.
First of all, you need to be posting regularly and consistently to have a chance at grabbing a spot at the social media round table. If you aren’t interacting consistently, you will be forgotten. However, it’s also important to realize the threshold from interaction to annoyance, if not you will be banished forever.
It’s a Two-way Street
Interact with your audience. That means creating valuable conversations…and responding to positive and negative comments. You’ll build credibility and value through your content and make them want to interact with you.
Look at trends on Twitter. Identify brand advocates on LinkedIn for B2B or Pinterest for B2C. Create interesting interactions on Facebook.
Be Social. It pays.
Join the Circle!
Employ a Social Media Strategy
Like everything we do at Marketing Matters Inbound, Social Media planning and management starts with Strategy. As a Hubspot Certified Internet Marketing Agency we have the experts in-house to make it all happen for you.
Utilize our expertise in:
- Writing Social Media Strategy
- Online Brand Monitoring
- Social Content Posting
- Developing Social Media Custom Playbooks
Implementing a social strategy that is cohesive to your brand’s overall marketing strategy gets you a seat in the Social Media circle.
Executing Social Media through an Internet Marketing Agency like Marketing Matters Inbound ensures that your brand will have a future seat at that table to have future conversations with prospects.
Social Media Content
We create content that is purposeful; once again being based off of strategy and your brand’s overall marketing plan.
Our social content is aimed to inspire conversations and interactions between your audiences and you and even between your audiences alone. Post things that urge audiences to share them. The more your content is liked or re-posted, the deeper you’ve infiltrated the social circle and the more people you have consuming your content.
Measuring Return-on-Investment (ROI)
All of the work put in to develop a Strategy, create content and interact with audiences is reduced to nothing if you have no way to measure ROI.
This is where benchmarking and SMART goals prove themselves essential to the marketing process. As your Internet Marketing Agency, we help you create your current benchmarks and set goals that are purposeful, measureable and realizable as we will be able to prove to you through our certified analytics.
We’d love to welcome you into our circle and talk social media.