-Social Media changed the marketing ball game. Those businesses which have not stepped up to the plate are burying their heads in the sand. While ostriches might be a funky bird to gawk at while visiting Australia, they aren’t an animal you’re likely to want as your mascot.
The truth is, by taking advantage of your Social Media ROI, you can broaden your target audience and increase your revenue.
For many consumers Social Media is a place of entertainment. For you, as a business, it is not. Do not think that it is. The goal of utilizing Social Media is to create campaigns which work in conjunction with your marketing plan.
Things To Consider To Maximize Your Business’ Social Media ROI…
Which Platforms Will Give You The Best Social Media ROI?
Every business is different. Your target audience isn’t exactly the same as Joe the Physical Fitness Man or Jane the Downtown Lawyer.
The platforms that will help your business use Social Media to get the best ROI will not always be the same as everyone else. The right platforms for you will be determined by where your audience is located. Some of the platforms that typically give the best Social Media ROI are:
How Will Social Media Integrate With The Rest Of Your Content Marketing Strategy?
For businesses, Social Media provides an opportunity to monitor your own online brand conversation and that of your competitors. By listening, you are then able to create a community of brand advocates. Those individuals are a gold mine. They are the main source of your Social Media ROI.
They spread and promote your brand. They add authenticity to your company. They create conversion opportunities. This is ultimately the goal of Social Media. It is how Social Media becomes and affective piece of your Content Strategy.
This is how your Social Media ROI plays an integral role in turning your website into a Conversion Machine.
Why Do You Need Help Integrating Your Social Media ROI With Your Content Marketing Strategy?
Just like any aspect of your business, the things worth doing are worth doing well. Simply slapping together a Facebook page or Twitter account will not get you very far. In fact, it is often detrimental.
Your business’ Social Media presence is a representation of your brand. It needs to be operated as such if you expect to maximize your Social Media ROI. This includes:
- Incorporating Your Social Media ROI Strategy With Your Overall Marketing Plan
- Developing Purposeful Content Designed To Increase Your Social Media ROI
- Engaging Customers
- Creating A Strong Community
Is your business utilizing Social Media as a part of your Content Marketing Strategy?
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Marketing Matters Inbound is an inbound marketing firm specializing in online conversions, content strategy, call-to-action mapping and traditional media placement. Our experience in B2B digital marketing and traditional media allows us to deliver results through a strategic media mix. We believe in aligning and merging marketing and sales/operations for optimal return on your marketing investment.