Social Media Strategy: How Often Is Too Often To Post To Twitter?
A Case Study In Social Media Strategy
What is the most annoying thing in the world? I would tend to say the ride ?It?s A Small World? at Disney World?but that?s just me. While that ride from hell rates highly on many people?s annoying list, there must be something much worse.
So to figure it out, I Googled the words ?most annoying thing in the world.? And I found a pretty interesting study by the British Building Society. Here are their top three items:
- Pressure Selling ? people continuously trying to sell you something you don?t want
- Spam Emails
- Pushy Sales People
See a pattern here? I definitely do. People hate being bothered by solicitations. They want to go about their business without being prodded, poked or disturbed. Just think about it, as humans, we do just about everything we can to avoid contact ? we use DVRs, caller ID, and pop up blockers to clear the way?
So, what does that mean for your social media strategy? How do I promote my content without being incredibly annoying?
What We Did?
As long as I?ve been a community manager, there have been these best practice rules around posting. Like, only one post per day. Or only five total posts in a week. Just so you know, that is pretty much a load of bull$&#@.
To test frequency, we used our agency Twitter account. We started small, only sending out a few tweets a day. Then steadily increasing the frequency, with great results. After a month, we decided to go all in?.one tweet every hour.
Let?s just say things went gang busters! Our following exploded as did our website traffic and Retweets. That?s when we made the decision to even start sending more than one tweet an hour, and yet we still didn?t see a backlash.
Is it a question on frequency or content?
This raises a valid questions, is there a saturation point to posting to Twitter? I would say no, if you have enough quality content to fill the space there is not a limit. Just pay attention to the vital signs, like favorites, followers, and retweets.
Not to sound corny, but content is king when it comes to social media strategy. Twitter is used for sharing, meaning if you have nothing to share, you will inherently be limited in the number of tweets you can send. As a rule of thumb, if you?re struggling to fill a small part of a day up with tweets it is time to increase your blogging. We post at least one blog a day at Marketing Matters Inbound.
Ahhh?homework! It?s cool, there?s not a test I promise. Just keep in-mind that the more you learn, the more your business will grow. So why not check out our ebook, ?How to Enhance You Internet Presence with Social Media.? It?s free, and the information is invaluable:
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.
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