The Basics of Targeted Internet Marketing
– What happens when you put something in a search engine browser window? Behind the scenes in just milliseconds an amazing analysis of data occurs that delivers you to a list of choices related to the words you just typed in.
This amazing feat is accomplished based on a constantly changing set of search criteria used by Google and other search engines. Consumers and clients, including yours, are performing these searches millions of times an hour.
Are you showing up in the results?
Targeted Internet Marketing
The initial goal of Targeted Internet Marketing is to create a website conversion system that is attractive to prospective customers and to search engines.
Better, more targeted Content is more engaging for Visitors. Targeted Content that is well-organized helps you ranking you higher and higher in Google SERPS.
More and more often you are communicating with people who entered more and more specific search terms. Creating content specific these search terms means you’re creating content that is relevant.
You gain relevancy in the eyes of Google bots crawling your site. Google rewards relevancy with higher rankings on search results. This is a simplified explanation of what is known as Search Engine Optimization or SEO.
Search engine criteriaconstantly change. So it’s important to keep up with those changes. Engaging a marketing firm that is a certified Inbound Agency is the best way to make sure your targeted internet marketing continues to be effective.
A certified inbound agency is on top of any changes in the way search engine optimization needs to be handled.
However, Inbound Marketing is much more than just optimizing a website. It is a system of internet marketing strategies all coordinated to maximize the results of targeted internet marketing.
Mere Visitors coming to your website is not enough. It is important that those visitors are converted into prospects and eventually into customers.
The website is the engine for conversion, but it’s only one component of the overall Inbound Conversion Machine.
Your website’s the engine.
Content is the fuel.
Content Strategy is the ignition.
Content is what makes Inbound Marketing work. It gets everything started. This includes identifying keywords and phrases your potential customers use to find your website.
Next, enrich all of the content on your website, in your blog, in your email messages, and in any downloadable information you provide to your visitors. Create content that is user-friendly and user-relevant. Effective Content Strategy includes a step-by-step nurturing process that progressively educates the Visitor through the early stages of the purchase cycle.
The eventual goal? A conversion to a Lead and ultimately a Customer.
Your content strategy should attract, convert, close and delight.
Blog, Social Media, Keywords, Pages
Calls to Action, Landing Pages, Forms, Contacts
email, Workflows, Lead Scoring, CRM integrations
Social Media, Smart Calls to Action, email, Workflows
Each step above is designed to move the visitor further into the sales funnel and to the eventual conversion into a customer
Through the use of Smart Lists from Hubspot and unique visitor tracking workflow processes, your Inbound Conversion Machine becomes a highly effective Targeted Internet Marketing tool.
If this all seems a bit overwhelming and these terms are unfamiliar, we encourage you dig deeper, learn more by returning to our site as often as you would like, or perhaps you should consider engaging an Inbound Marketing Agency to assist you. We can help you with that too, when you’re ready.
To learn more about how your current website compares to an Inbound Conversion Machine, take a first step down OUR conversion path with our Free Website Grader…
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