For those staring at their business website and wondering why impressive results continue to elude them, unraveling the mysteries of an inefficient website can appear a very frustrating endeavor. If you are experiencing similar problems and questions when it comes to the ability to attract and convert customers, adopting a Web Grader is an excellent way to explore what aspects of your presentation is falling on the job. Specifically, Web Grader looks at the ability of your website to attract, nurture, and convert your visitors, along with the analytics that will tell you the full story behind your site’s poor performance.
The Changing World of Search Engine Optimization
Recent industry attempts to tighten SEO against spam and the array of other issues that weaken the overall strength of a website have seen the rise of such algorithms like Panda and Penguin to ward against websites spewing spam. As a result, the game of search engine optimization got much more complicated than in the early days of the World Wide Web. While more complex, these algorithms have resulted in a much-improved return from the average Google search.
The Advantages of Web Grading Analytics
Web Grader provides actionable information aimed at improving inbound links with a tool that holistically assesses the strength of your site’s backlinks. For those operators utilizing link-building tactics to generate organic traffic, measuring the authenticity of those links is critically important, but almost impossible to measure without the proper tool. The score that Web Grader provides you a reliable indication of the level of authenticity that your have developed.
A website is a necessary precondition for doing business as any savvy business operator understands, but a site that has been compromised owing to tawdry backlinks and spammy content will not lead to the results that you were hoping for, so utilizing a Web Grader will provide the inside story that you were missing.
Call the Experts in Web Grader at Marketing Matters
Marketing Matters is dedicated to ensuring that your website presence is accomplishing the goals you set out when you set it up. Attracting customers to your wares and services is like a courtship dance that first attracts before nurturing your visitor, which under ideal circumstances leads to a conversion and repeat business. We make sure that your website’s bells and whistles are doing more than just making bell and whistle sounds, but rather are working to entice your online clientele from merely visiting to enthusiastically buying.
Marketing Matters Inbound is an inbound marketing firm specializing in online conversions, content strategy, call-to-action mapping and traditional media placement. Our experience in B2B digital marketing and traditional media allows us to deliver results through a strategic media mix. We believe in aligning and merging marketing and sales/operations for optimal return on your marketing investment.