Conversion Rate Optimization Specialist
You’ve heard about the online revolution. Everywhere you look, there are stories about businesses who have hit it big online. Their website is their leading “salesperson.” They generate more leads online than they ever do offline.
And yet, you’re not seeing the same results. You don’t get leads from your website. No one ever calls and says, “I was just looking at your website.” In fact, you’re starting to wonder what the point is of even having a website.
Does any of this sound familiar? The good news is that there’s an easy solution. You just have to confront the root of your website problem, which is very simple. The reason you’re not getting leads from your website is that your site wasn’t built for getting leads.
It goes back to the time your site was first designed. Maybe you got a site because all of your competitors did. Maybe you just wanted something online for customer information. Either way, you didn’t build the site with the explicit goal of getting leads. Thus, you’re not getting leads today.
That’s one of the reasons why it’s always good to work with a conversion rate optimization specialist when designing a website. They can offer tips and suggestions to make the site’s design is conducive to generating leads.
Here are a few things you can do to make your site a more effective lead generator:
Update the design.
Website design changes rapidly. What was considered modern in 2008 probably looks stale and dated today. Unfortunately, this can have big ramifications for your site and your business.
Online, visitors often make instant decisions about whether they want to invest time in exploring a website. If your design is old, clunky, or confusing, they may decide it isn’t worth the effort without even looking at your content.
If you’re serious about generating leads through your site, you have to get the design right.
There are few things more powerful than a regularly updated, helpful, and useful blog. For one thing, it makes your website bigger and more authoritative, which can help your ranking in Google and other search engines.
More importantly though, your blog is your best outlet to communicate directly with your clients and prospects. You can answer their questions and pass on valuable information. You can indirectly show them why you’re so great at what you do. You can use the blog to overcome any objections they may have before they speak with your sales rep.
Communication with your prospects is critically important when it comes to generating leads. There’s no better communication medium than your blog.
Implement landing pages and calls-to-action.
Finally, think about how a prospect could contact you through your website even if they were interested. What’s their best option now? Fill out a “Contact Us” form? Pick up the phone and call you?
No one does either of those two things. You have to specifically and explicitly spell out the action you want them to take. Do you want them to do an online demo? Then tell them so. And then give them a link to a page where they can sign up for the demo.
Make it easy for them and create a clear, digital path for them to transition into a lead.
A conversion rate optimization specialist can help you implement these tips and others. To see how well your site is designed for lead generation, take our free Inbound Marketing Assessment. A conversion rate optimization specialist will contact you to discuss how you can improve your site.