The Webmaster’s Guide to Creating A Mobile Friendly Website & Conversion Rate Optimization

You’re a Webmaster, so you don’t have a lot of time. You have meetings to get to, code to write, and writers and designers to manage. Time is something you just can’t waste.

That’s why this post is going to cut right to the chase and provide you with a cheat sheet for making any website mobile friendly–hence improving your conversion rate optimization.

Step 1) Use Form Input Attributes

If users need to enter their name or address, do your users a favor and turn off the autocorrect function and turn on the auto-capitalize function. Doing so will make your website easier to use, which is essential to turning visitors into customers and customers into repeat customers.

Step 2) Be Big on the Little Devices

People who visit your website probably want to do something. They want to quickly what it is they’re looking for, get in touch with your company, or make a purchase. Make it easy for them by making your calls-to-action big they are easy to see on the smallest of phones and devices.

Step 3) Keep it Simple

There’s nothing all that complicated about making a mobile friendly website that improves your conversion rate optimization–if you keep it simple. Eschew all the fancy, long-loading gimmicks and keep your mobile site’s design and navigation simple. If your site is too complicated or takes too long to load, you’ll lose visitors in a hurry. Once you have simplified your site, go back and take another look at it–and try to simplify it again. When it comes to mobile websites, the simpler, the better.

Step 4) Remember: White Space is Your Friend

White space is a glorious thing–especially on a mobile site. It allows your users’ eyes to quickly find what they need. It’s also a great way for you to highlight the things you want your users to see first. So use it, because one important key to making a website mobile friendly and improving your conversion rate optimization is remembering that white space is your friend.

Step 5) Be Wary of Plugins

Plugins can help make your website more mobile friendly, but they can also increase your site’s load time. Long load times are the enemy of conversion rate optimization, because the longer it takes a site to load, the more prospective customers you’re going to lose to your competition. So if you are planning to use plugins to make your site more mobile friendly, make sure you test them (and then test them again) to make sure they aren’t doing more harm than good.

Step 6) Do Not Be a Cowboy

Yes, you might feel like you’re a cowboy in your organization as you’re the only Webmaster trying to wrangle a bunch of marketing managers, copy writers, designers, and executives. But you’re not actually alone. There are a lot of free tools developed by people just like you that can help you ensure that your website is mobile friendly and has the ability to improve your conversion rate optimization. Check out our Inbound Marketing Assessment. It will give you powerful ammunition when you go into meetings with all of those other people who don’t really understand your job.


Web Grader

Marketing Matters Inbound is an inbound marketing firm specializing in online conversions, content strategy, call-to-action mapping and traditional media placement. Our experience in B2B digital marketing and traditional media allows us to deliver results through a strategic media mix. We believe in aligning and merging marketing and sales/operations for optimal return on your marketing investment.

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