Marketing Automation Software’s Exceptional Utility
– Marketing Automation Software currently offers Best-Practice Organization?and Management of Digital Marketing processes. ?This?is especially true for researching Consumers Sales-related Internet activities, data that is the foundation of your Customer Database. ?Recent evidence suggests that 95% of the sales process is completed by Marketing prior to?a Customer’s final Purchase Decision.
Marketing Automation Software supports the entire Inbound Marketing process, with Multi-Channel mixing of Personalized Content for optimal Lifestyle Marketing, simultaneously Integrating your Analytical and Publishing tools.
Automated Marketing is expected to generate $4.8 billion by 2015, an increase of 50% from 2010.?These figures certainly position Marketing Automation as a growth industry that will guide new directions in Digital Marketing and Sales through the near future.
Best Ways to Apply Marketing Automation Software
Email Marketing?- ROI for Email Marketing is the highest among all Marketing Automation Software applications. ?This is so because automated Email Campaigns have a Conversion rate that is 200% of that of non-automated Campaigns. Content precisely targeted to the specific interests of unique Market Segments is?the most successful; hyper-specific targeting of Marketing Content has a Click Rate 119% higher than non-targeted messages and a Conversion Rate 400% higher. ?Marketing Automation Software also lets you test your Content to fine-tune your Converting Campaign before going live.
Better Lead Nurturing/Scoring – Central to effective?marketing strategy, Lead Scoring helps determine the degree of Sales Prospect?s interest in your products. ?By focusing your strategies, Marketing Automation Software helps overcome the following obstacles impeding the success of Corporate Sales and Marketing Campaigns:
- 52% of Sales Reps do not achieve their Sales Goals.
- 94% of Marketing Qualified Leads never close.
- 60% of companies rate their Lead Generation as sub-par.
- 10% of Sales Reps?view their Marketing as ?sales-savvy.?
- 45% of Sales Reps? time is wasted resolving where to focus attention?and energy
As to Nurturing Leads, Marketing Automation Software analyzes your Prospect/Customer data to generate accurate ratings of how well Prospects align?with your selected Customer Base and ideal Customer Demographic. ?This Customer Assessment not only better identifies Prospects most likely to be Convert for Purchase, but also saves considerable time accurately Scoring?and Qualifying Leads.
Social Media Marketing?– With Marketing Automation Software,?Social Media becomes a way to attract Prospects and maintain Customers. ?Use Analytics to measure the impact of your Content Marketing, and apply the appropriate Automated?tools. ?About 67% of Digital Marketers inaccurately quantify the effect of their Social Media engagement with Consumers, which can severely limit Campaign progress. ?However,? Marketing Automation Vendors now offer Integrated Dashboards that generate more relevant information about your Social Media Campaign; contact Marketing Matters Inbound for Best Practice Social Media Solutions.
Big Data Analytics?-?Marketing Automation Software?generates Real-Time analysis and measurement of Campaign results, presented either graphically or as a spreadsheet. ?Automated Customer Databases inform?you of
- keyword rankings relative to competitors,
- visits to your landing-page(s),
- form submissions, and
- ROI performance.
Marketing Automation Software also?monitors?Conversion Rates on all your?products, giving you the option to adjust Marketing Strategy, as necessary and in Real-Time. ?In addition?to Website Visitor Tracking,?Marketing Automation Software helps you focus your Customer Relationship Management (CRM) on those Customers who rank as Qualified Leads, as it Nurtures those less-Qualified for their future Customer-potential, tailored to their expressed needs and Life-cycle Stage.
A Guide to Choosing Marketing Automation Software
Of the many available Marketing Automation Vendors, Marketing Matters Inbound?is most responsive to your Marketing requirements. ?Contact us?for a consultation. ?You can also download our free ebook “A Guide to Choosing Marketing Automation Software” at your convenience:
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.