Tweetable Stats: Part Two of Spreading the Inbound Marketing Message

Help Us Spread the Inbound Marketing Message

– Did you catch our last “Tweetable Statistics” article? We are spreading the message to those people who haven’t discovered the bountiful business benefits of Inbound Marketing.

Here are even more statistics?you can help us share so we can spread the word:

    1. 19% of marketers are unsure whether to characterize their marketing activities as inbound.
    2. 41% of CMOs/CEOs report that inbound generated the positive ROI they sought last year.
    3. Enterprise companies increased their marketing budgets 17% more slowly than the larger population ? at a rate of 42%?
    4. 79% of companies that have a blog report a positive ROI for inbound marketing this year.
    5. 11% of marketers say their top challenge in 2013 is targeting content for an international audience.
    6. SEO delivered 14% of marketers? total lead sources and 13% of all customers in 2013.
    7. 13% of marketers noted that social media generates above average lead conversion rates.?
    8. 74% said Facebook is important to their lead generation strategy in 2013.
    9. Of the marketers who bought an email list in 2013, just 9% said it was very effective
    10. Inbound marketers’ average website conversion is double the rate of non-inbound marketers — 12% vs. 6%.
    11. 22% of marketers say converting leads into customers is their top marketing priority for 2013″ href=”” data-url=”” data-text=”22% of marketers say converting leads into customers is their top marketing priority for 2013″ data-via=”m2inbound” data-count=”none”>Tweet
    12. 27% of marketers report that social media produced below average lead costs in 2013.
    13. The average B2B cost per customer is $264*.?
    14. 72% of C-level marketers said lead scoring was important to achieving marketing goals.
    15. 21% of marketers do not know if they test or not.
    16. Nearly 25% of marketers say reaching the right audience is their top priority for 2013.
    17. 13% of marketers say they are primarily sales focused.
    18. Just 18% of CEOs report they provide significant support for inbound marketing initiatives.
    19. 18% of marketers say finding tools to accurately measure ROI is a major challenge of their technology systems. ?
    20. Most marketing teams will at least double by the end of the year.
    21. Nearly 30% of marketers don?t even have one full-time marketer dedicated to inbound.


Statistics courtesy of HubSpot.

Is your organization experiencing similar success? If not, you might need a refresher on Inbound Marketing or perhaps request a free HubSpot demo to see what the software can do for you:

Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.

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