Why using a Web Grader Make So Much Sense
– Your website has been up for a while now and since there are probably a few things that need updating, you?re wondering if it?s time to do a little more.? After all, what good is investing time or money in a website if you don?t get much of a return?
What is considered a return on investment with a website anyway?
Before you throw good money into a cosmetic face lift, it only makes sense to look a little deeper and see if there are things that can be done to make your web investment pay a better dividend.? A Web Grader can diagnose any problems your site may have and tell you whether or not your site is set up to provide the ROI you need.
Web Grader Basics
Does your website convert? By this we mean, is there an intentional plan to attract visitors, engage them, and nurture them into becoming prospective customers?? If you can?t honestly answer ?Yes? to this question, it?s time to consider using a Web Grader to find out why not.? Don?t feel bad.? Over 90% of businesses have under performing websites. However, there?s no reason why your website cannot become a Website Conversion Machine, providing continuous highly qualified leads from visitors that are potentially your ideal customers.? The first step is using a Web Grader to see where you?re at now.
Measuring the Gaps
A Web Grader will look at how well you address each of the following critical areas, identifying the gaps in your website?s architecture and navigation:
- Top of the Funnel ? Where Consumers Research
- Middle of the Funnel ? Where Consumers Shop
- Bottom of the Funnel ? Where Consumers Buy
How do you stack up to the competition?? A Web Grader compares your website to up to three competitors. ?This is where real progress can be made in a relatively short period of time because specific areas of improvement in ways your competition is vulnerable can allow you to gain more market share quickly.
Inbound Marketing Best Practices
Measuring your website is one thing.? Interpreting the results; that?s another.? The Web Grader comes with a one half hour session with an Inbound Marketing Strategist.? Here you will get an opportunity to learn a bit more about Inbound Marketing.? The Inbound Marketing Strategist will discuss with you how your website is performing in these Inbound Marketing Best Practice Areas:
Inbound Marketing Assessment
Once you?ve had a taste of what a Web Grader can do for you, you may want to consider something a little more robust.? An Inbound Marketing Assessment does everything a Web Grader does plus a lot more and in a lot more depth.? So in addition to what a Web Grader does, it will also:
- Evaluate your Website Attraction Factor
- Compute your Customer Conversion Ratios
- Provide a Content/CTA ?Feast & Famine? Report
An Inbound Marketing Assessment is designed for those who are serious about implementing Inbound Marketing Solutions within their overall marketing efforts.? However, a good place to start is with a FREE Web Grader to determine if you would like to get a more in-depth analysis.
Sometimes an existing website can be strengthened to a satisfactory level by implementing Inbound Marketing Best Practices.? Whether or not you need a new website can usually be determined by either using a Web Grader or an Inbound Marketing Assessment giving you the information you need to make an intelligent decision.
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.