Keyword Strategy, Social Media Networks and More
– Successful business-to-business marketing entails a series of action steps designed to generate leads, drive sales and add to your bottom line. Strategies include developing a keyword Strategy, interacting on social media networks, nurturing Leads through the buy cycle and analyzing and refining your program.
More firms now understand importance of implementing Best Practices and sound B2B Inbound marketing Strategies in their campaigns.
They enthusiastically adhere to all latest advice and tips, such as creating compelling Content, following an editorial calendar, managing local search and overall SEO initiatives and interacting on social media.? The next step should be to conduct an Audit of your website with a web grader to help you determine if you have the best tactics in place to achieve the results you need to fuel your online B2B lead generation program.
What is a Web Grader?
A web grader will clarify how your overall website stacks up, in four key categories, as it relates to your Inbound Marketing initiatives. The grade provides some valuable insights into your current position. Learn where you can refocus time and resources to improve and succeed in several areas, including:
- Positioning in relationship to competitors? websites
- Ability to generate Leads
- Mobile marketing
- Social Media Presence
The web grader also provides a comprehensive analysis of your marketing efforts–identifying your strengths and weaknesses.
The web grader provides your B2B website standing for critical components as listed below.
Blog to Build Your Image
Your blog is critical for you to gain credibility and ?authority,? which positions you as a thought Leader in your vertical.? According to Hubspot, companies that blog receive 55 percent more traffic and 70 percent more Leads. ?A web grader can analyze your site to determine if you are taking the necessary steps to help drive results and reach your target market.
Social Media Score
Social media marketing has been proven to drive business growth and help companies make money. Social subscriptions buttons to Facebook, Twitter, LinkedIn, and Google+ on the homepage make it easy for visitors to follow you and stay in touch.
Blog posts shared on Facebook and Twitter receive nearly 150 percent more Inbound links compared to blogs not shared on any social media network. Most web grade also examines. The web grader looks at the prominence of these social sharing buttons and how easy it is for visitors to share your Content in their social circles.
Emails Still Reign
Custora, a predictive analytics firm out of New York, reports that customer acquisition by email has quadruple over the last four years. Email marketing now accounts for 7 percent of all customer acquisitions. SEO continues to have the most impact on acquisitions with 16 percent rate.
With 36 percent of Internet users reading 5 to 10 blogs a day, the web grader determines the how effortless you have made the process for subscribing to your blog via email to make your Content preferred reading.
RSS Automatically Distributes Blog Content
Forty-six percent of all users read more than one blog each day. An RSS feed button on you site ensures that readers receive your business marketing blog posting the moment they are published. You can set up the RSS feed to post excerpts or summaries of your blog posts on the home page of your website.
Use the web grader tool to find out where the leaks are in your Inbound Marketing engine. Inefficiencies affect critical metrics–from traffic to conversion rates. Click below to receive a website grade and find out how you can improve your website?s usability, performance, and functionality from several different aspects:
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.