Website Conversions: 5 Types To Improve Your Inbound Effectiveness

Website Conversions Are What It’s All About

– Although there?s always a lot of buzz about increasing site traffic and wanting higher search engine rankings, the goal of both these efforts is the same:

Increasing Website Conversions

Your Website Conversions?rate, or the rate at which your visitors ?become leads, your leads become qualified prospects and your prospects eventually become customers, has a big impact on your revenue stream. ?Here?s a look at some different types of Website Conversions, and how you can set your strategies to land them accordingly.

1. Lead Generation

Not all website conversions generate hard revenue on the spot. Website conversions can be a delayed gratification; the visitor becomes an official lead by signing up to be contacted later on. These leads can then be converted into sales through proper nurturing. Lead Generation is as valuable to any business as a generator is to an engine; like a business that understands how to use Inbound Marketing Best Practices to create conversations that create Website Conversions.

As Important As A
Generator To An Engine

2. Customers

For those companies selling their products or services directly through their websites, Customer Conversions are vital. When a Visitor moves on from browsing to adding items to their cart and purchasing them, this is the ultimate customer conversion.

However, even sites that don’t offer an e-commerce opportunity must have a CTA Strategy that moves the Visitor through the sales funnel to becoming a Customer. ?This is done by creating a longer term relationship with the Visitor, offering valuable information in exchange for the Visitor’s contact data that is used for e-newsletters and timely messages relevant to the Visitor’s position in the sales cycle.

3. Fans and Followers

Social Media Fans and Followers are another type of conversion that can help your business. ?”Likes, Follows and Fans” your company generates through social media channels can feed the funnel on your website if your CTA Strategy is set properly. ?These website Visitors should be coming to you with a distinct purpose created by your social media messaging. ?The proper use of specially designed Landing Pages created to further this purpose and focus conversion are critical to success here. ?Making a “Fan/Follower” conversion opts-in those visitors for future contact from your business.

4. Subscribers/Members/Registrants

All websites should be designed with building a database of faithful followers as a key component. ?Utilizing the proper content management software, this database becomes a true business asset. ?When handled properly, segmented carefully, and thoughtfully integrated with designed workflows that trigger regular and relevant contact, your database of leads, qualified prospects, and customers becomes your “River of Gold.” ?This is the future of your business flow.

5. Blog Reviewers and Commenters

An often-overlooked segment of site traffic is conversion of visitors into blog “Reviewers” and “Commenters.” Your blog should be a central component of any Conversion Strategy. ?Companies who blog 2 to 3 times per week generate twice as many leads as companies who do not. ? The people who comment about your articles actually contribute content to your site. ?These Visitors have become involved in the issues you discuss and help create referrals by generating healthy conversation…which, you guessed it… creates conversion.

Bridging The Gap

The Importance of
Website Conversions

Learning what steps your Visitors take to bridge the gap from browser to conversion can help you repeat the process for other visitors. Make sure you have the proper analytics in place to measure your Website Conversions?so you know what’s working… and what’s not.

If you finally “Get It” and want to push the pedal to the metal,
you may be ready for the?Einstein Assessment.

Through the right inbound marketing strategies, you can build a website that increases conversion rates. ?Hubspot?s 2013 State of Inbound Marketing report states that the “Inbound” average website conversion rate is 12%, while sites with no inbound conversion strategy are under 6%.