?A Website Grader Helps Generate Leads & Sales
– When you’re trying to reach the top of the mountain in your industry, an efficient, effective website is a key element in the equation for success.
As of November 2013, WorldWideWebSize reports that there are nearly 1.4 billion indexed websites online. That is some serious competition for clicks, Visitors, and Prospects. Do you want your website to be just another nondescript tree in a crowded forest of similar sites, or do you want it to be a well-oiled Conversion Machine?
For most people, the choice is clear.
Once you have decided that you want your website to be all that it can be, the next step is to figure out how to achieve that goal. To understand what you need to do to get where you need to go, the first step is determining where you currently stand.
The Website Grader is an excellent tool for doing just that, and more.
How the Website Grader Works
After you submit your website for a free Website Grader analysis, your site will be graded on a scale of 100. The big-picture grade will analyze your site’s overall effectiveness, while the diagnostic report will more specifically indicate how each element is functioning.
The three key areas analyzed by the Website Grader are:
- Top-of-Funnel Gaps: where Consumers do research
- Middle-of-Funnel Gaps: where Consumers shop
- Bottom-of-Funnel Gaps: where Consumers make actual purchases
If one element of your funnel is not functioning as it’s supposed to, each of the other elements can suffer. For your Conversion Machine to be operating at full steam, each of its individual pieces need to function at a high level.
What Happens After Your Site Gets Graded
So you’ve got your Website Grader results?in hand, you’ve learned about your site’s strengths and weaknesses, and it’s time to figure out what’s not working.
The good news is that you have a number of options.
First, an experienced Marketing Consultant will review your report with you, free of charge. If you are confused by a particular grade, or are wondering why a certain element of your website is important, this is a great time to have those questions answered.
After that, the choice is in your hands.
You can attempt to remedy any website issues on your own, or you can hand the task over to the marketing pros. If you need more information in order to make your decision, the Free Inbound Marketing Assessment is an excellent next step.
When analyzing Inbound Marketing effectiveness, your entire web presence factors in to the result. If there are gaps in your Conversion process, or your overall Inbound Marketing plan, this free assessment will bring them to light. With such a wealth of information, you’ll be fully equipped to have the experts build a website and marketing plan that totally eliminates any gaps.
Use the Website Grader to Achieve Success
The Website Grader is free, fast, and informative, so what do you have to lose? Even if you think your website is functioning well, the Website Grader can either confirm that fact, or indicate any areas of weakness, all with no obligation.
The bottom line is that every business has a website these days, and that even in niche industries, competition is fierce. Rise above that competition and establish a site that stands out from the pack in all of the best ways.
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.