How a Website Grader Can Show You What’s Working
– Great websites do not just happen overnight. They are like bonsai trees. They require expertise to build and constant vigilance to maintain. While huge overhauls and redesigns may be needed from time-to-time, for the most part, your website?s continued success will be based upon your ability to monitor activity and make small tweak improvements. This is where a Website Grader comes into play. It tells you where your website is rocking the cyber world and where it could be improved.
Ensuring your website is up to snuff may seem like a headache waiting to happen. Take a deep breath. It sounds a lot scarier than it is. And, the payoff is completely worth it. Great websites become Conversion Machines. They attract Visitors. They generate Leads. They develop relationships. In short ? they sell.
A Website Grader Breaks Your Website?s Presence Down
One of the most overwhelming aspects of the web is how big it is. There are so many different facets. From social media platforms and blogrolls to search engines and e-mail campaigns, the Internet can feel like a giant beast.
Looking at the big picture of how your website fits into the Internet as a whole is necessary, but to begin with, it is easier to process if you consider it in pieces. This allows you to identify the good, the bad and the oh-my-gosh-we-need-help.
A Website Grader breaks your business? web presence down into the five most important pieces.
Website Grader: Mobile
With all the smartphones and tablets out there, more and more Prospects and Customers are visiting your site through mobile devices. Websites which lack mobile optimization are difficult to read on small screens.
A Website Grader determines the experience mobile users will have. Will your site send smartphone users clicking away immediately or will it engage them to learn more?
Website Grader: Lead Generation
A Web Grader breaks down your website?s ability to generate Leads into three sections:
- Lading Pages
All three of these areas play off one another to ensure Visitors convert to Leads by requesting more information or other opt-in programs.
Website Grader: SEO (Search Engine Optimization)
SEO is king when it comes to your website?s rank and your business getting found. A website grader can help you identify areas which can be optimized such as adding alt tags to your images or giving each page a unique description.
Web Grader: Social Media
With the millions of people using social medial platforms such as Twitter and Facebook today, it is almost a crime for a business not to be engaged. Your Website Grader will tell you how your website is performing.
Website Grader: Blogging
Blogging gives your business multiple advantages including: regularly adding new content to your website, the ideal forum for sharing large bodies of thought and an ability to create a storyline around your business. To maximize your blogging activity, you will need to do things such as set up an RSS feed and incorporate social sharing buttons on your blog. Are you doing this? Are you doing it well? You can easily find out be getting your website graded.
How is your website performing? Find out by getting it graded today:
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.