A Website Grader is an Essential Marketing Tool
– Using a website grader is a tool designed to measure how well your marketing efforts are paying off. It will tell you where you are in relation to your competition, how well your Inbound Marketing is working, whether or not your business is optimized for mobile devices, how effective your social media presence is, how well your blog Content Marketing is doing, and an overall analysis of your Inbound Marketing Strategies.
Get information on what steps you can take to improve your Marketing Techniques. Since 2006, one website grader has graded over 4 million websites and given pointers on improving those site’s Marketing Approach.
A Website Grader Tells You About Your Competition
Understanding your competition is essential to a successful Marketing Campaign. Who are your competitors? When you know the answer to this important question, you can fine-tune your Marketing Strategy to make your products and services stand out, get noticed, and generate conversions.
Website Grader Will Show How Well Your Inbound Marketing is Doing
Knowing whether or not your Marketing Strategies are generating enough leads keeps your finger on the pulse of your SEO Strategies. That is the reason that top brands spend 19 percent of their Marketing Budgets on search engine placement. (MarketingProfs)
Is Your Website Optimized for Mobile Devices?
According to imFORZA, 25 percent of the searches by Consumers in 2012 were performed on mobile devices and 25 percent of all Internet users in the United States were mobile exclusive. It is clear that creating and monitoring how well your website is optimized for mobile devices is an important component to your overall Inbound Marketing Strategy.
Social Media Analyzed By Website Grader
In 2012, of the 500 fastest growing companies, 90 percent used at least one social media platform as part of their Marketing Plan and 62 percent said social media is ?either ‘somewhat’ or ‘very’ necessary to their growth.? (Heidi Cohen) Knowing how well your social media presence is working toward generating leads is one key factor to your growth.
How Well is Your Blog Content Marketing Working?
Content Marketing is one of the most important, if not the most important, aspects of Inbound Marketing. Keeping that in mind, it is vital to monitor how well your Content Marketing is doing. Following are more reasons why it is critical to keep track of how well your Content Marketing is doing:
B2B Organizations believe that blogs generate an average of 67 percent more leads than Companies that do not blog. (War of Words: Myth-Busting Social Media, SEO & Content Marketing)
57 percent of Marketers maintain that they acquired their Clients as a result of their blogs. 52 percent of Consumers claim that blogs have influenced their purchasing decisions.
According to Pamorama, ?86 percent of ‘influencers’ blog.?
Blogs are considered the 5th most trustworthy source for online information; above Googe+, online forums, Internet magazines, and brand websites. (Pamorama)
70 percent of Marketers believe that Content Marketing increased their brand awareness. 59 percent credit it for sales growth. 45 percent say Content Marketing decreased their advertising costs.
92 percent of SEO Marketers believe Content Creation is an effective tactic. 76 percent continually invest in Content Creation. (iMedia Connection)
Your Overall Inbound Marketing Strategy Should be Monitored by Website Grader
Monitor your overall Inbound Marketing Strategy and all of its integral components. Stay ahead of your competitors. Maximize your leads and your profits. Get your Website Graded Today and fine-tune your Inbound Marketing efforts:
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.