Website Grader: How to Increase Website Traffic
– Your websites traffic could mean the difference between the success and failure of your business. Finding new and innovative ways to drive traffic to your site can not only build your brand awareness, but ultimately drive the sales of your products. A?Website Grader may be a great place to start.
Using?a Website Grader
The first step of increasing traffic to your site is knowing how it is performing. Grading your website with a Website Grader?is one way to do this, but just as important is correct interpretation of the information that you get from the grader.
You need to be able to not only see the ways in which your site is under-performing, but diagnose exactly what the problems with the website are. Once you have run the report, get an Inbound Strategist to highlight the key findings within the report. It isn’t always easy to isolate exactly where an Inbound Marketing campaign is going wrong. You may need an expert consultation to identify potential problem areas.
Problems that may not be so obvious may include:
- The wrong demographic being targeted
- Lack of engaging content leading to loss
- Unclear conversion or Call-To-Action
Diagnosing exactly what’s causing lackluster traffic is the first step toward fixing it. For this reason, many companies that offer the services of a Website Grader also offer the services of a strategist to help you isolate problems and implement solutions.
Keep An Eye On The Competition
The Website Grader offers the opportunity to submit the URLs of your closest competition for grading. This may be just as valuable as grading your own site.
You may discover what it is that your competitors are doing right that’s taking your valuable traffic. It may just be a matter of more efficient SEO practices, but your Inbound Strategist may be able to discover the Content Marketing that’s working for them.
It may be that they’re running a savvy Social Media campaign that’s getting high level traffic, and that’s something you may emulate in your own Content Strategy. Some brands got their start with initial?PPC Campaigns?that later became unnecessary once brand awareness was at a certain level. Study of these successful campaigns will determine if they may be a wise investment in your own brand.
Find The Gaps
Once you’ve used the Website Grader, it’s time to find the cracks that your traffic has fallen into.
Your Content Strategy is going to require a little bit of research before you launch it, because it can be difficult to change horses midstream if you find that the campaign is going nowhere. The Website Grader is able to isolate the strengths and weaknesses of your website, but it will take more detailed information to find and fill in the gaps.
You need to find the answers to three important questions:
- Where do your customers research?
- Where do your customers shop?
- Where do your customers purchase your products?
By working with the information provided by your?Website Grader and Inbound Strategist, you will soon see that your entire Marketing Strategy is like a funnel with holes in it. You?need to find any gaps and seal?them up, but once you do so the increase in traffic will be breathtaking.
Find out how your website is performing:
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.