Your Website Has Tremendous Potential, Is it Under-Performing?
– Think of your B2B website as a living and breathing tool for your organization. It should always be working hard for you?effortlessly moving Visitors through each stage your marketing and sales process. Your website is a critical player in your Inbound Marketing efforts. If the site is outdated, difficult to navigate and fail to generate Leads, you need to make it a priority. Using a website grader, which evaluate aspects of your website, reveals how it measures up in key areas. The results will provide you the information you need to create a website experience that supports your marketing tactics. You will be rewarded with more leads, new business and more profits. Here are some factors you can assess to determine if your website is pulling its weigh as it relates to your Marketing and Sales Strategies.
Identify Target Group and How They Buy
A website grader analyzes your website to see how it stacks up against your rivals. It is critical that Customers can find your website (SEO) and that it caters to your target group. The site must focus on what makes sense for new Visitors and existing customers.? A new Customer will likely be looking at products or services. Returning Customers usually know what they want and the ordering process.
Put a Human Face on Your Company
When you drill down to it, the success of your business comes down to how good you are at building relationships?people buy from people. Too often, business owners get into a pattern of websites, emails, messaging, texts that may cause more of a disconnect rather than facilitate relationship building. Customers want to know the ?who? behind your company. Blogging helps position you as the ?go to? person in your industry. Prospects get to know you and trust you. Consistent social media interaction also builds brand recognition and confidence because you can connect on a personal level. Facebook and Twitter offer the best platforms for ?humanizing your company? and creating buzz among followers and Clients.
Make Your Site Mobile-Optimized
Most people begin the research for a product or service on the Internet. Today, smartphones and tablets are positioned to replace personal computers and laptops as the preferred device for connecting online.? Google conducted a survey of business executives that revealed that 25 percent of them use mobile devices when conducting research for business purchases that exceed $100,000 in value. Forty-one percent of respondents used mobile devices to buy products or services over $5,000.
Can Customers Connect You Effortlessly?
How easy is it for Leads and customers to contact you? Contact comes in many forms, including phone, email, and chat, Facebook or Twitter. ?If you make it too difficult, to contact you to buy your products, people will get frustrated and go to a competitor. Your Marketing Strategy should consist of a variety of contact options made available on every page. Make navigation consistent and specify contact channels for each B2B category. Your website requires precise Call-to-Action that makes it clear what action you want them to execute.
About Website Grader
A website grader evaluates multiple data points as it relates to search, blogging, social media, Content Strategy, and competitive analysis. It looks at incoming links, page rank, meta data and other information. Learn how you can improve important data points and monitor your progress. This will ultimately generate more traffic, increase Lead volume, improve Conversion Rates and drive profit. Contact our trained Internet marketing team to receive a free website grader analysis of your website. We can answer any questions you have about your site’s performance and Inbound Marketing plan:
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.