Website Grader: Know Yours. Know Your Competitors’

The Website Grader

– How well does your website work?

Does it attract the attention you?want and convert Leads?to buyers? A Website Grader will be able to give you a fair and accurate assessment of your website and compare it to your competition. You will know if your website is under-performing or out performing others.

The Website Grader?is based on a 100 point system of?Key Performance indicators. The?evaluation is based on how well your website funnels people researching a?product or service into actually shopping on?your website and finalizing?the sale. The key points are:

• Content
• Keywords
• Images and art
• Structure
• Traffic

Example

A?business-to-business example is?a hair styling salon seeking new equipment. The salon’s owner, the Visitor, will look over a variety of websites selling chairs, basins and other items.

• How easy is it to find and navigate your website?
• Do you supply?all of the products she needs?
• Are the products displayed to show how they will enhance the salon?
• Are the prices competitive and can you deliver the products on time?
• How does your website’s presentation compare to the competition?

Website Grader will take into consideration how well your pages function as a Conversion Machine to turn the Prospect?into a purchaser and keep that person there as a loyal Customer who will help promote?your business.

Submit websites from three?of your competitors and see how well they score in comparison. Know what the competition is doing right and wrong.

Website Grader plus

You can?receive a free Inbound Marketing Assessment with your Website Grader score. This includes?a detailed report on how well your website attracts Visitors, nurtures them and converts them into repeat Customers.

A good website starts?with educating your Prospects but you must engage, encourage and embrace them as well. These are the “Four?E’s” of a successful website. The Marketing Assessment will explain where you may have?gaps in this process.

Content

Content?sells your product or service. The website?must be easy to navigate and explain?the benefits and advantages of your product or service. Your Content Strategy must convince?Visitors?that you are a leader in your field.

Website Grader will measure your?Call-To-Action to ask for the sale and how easy it is?to close. The close is important since someone ordering a product online does not want to wade through several pages of questions and forms to complete the transaction. A toll-free phone number is always a good addition.

The quality?of the product or service?with quick delivery when applicable will keep the Customer loyal. That happy Customer will return to your website and tell other people about it.

Generating Leads

The Website Grader plus will also analyze how well you generate Leads through Search Engine Optimization. The?keywords leading to your website with a search engine will be carefully evaluated.

Social Media

The Website Grader and Inbound Marketing Assessment will also rate your links to Facebook, LinkedIn and other social media pages. This is where photos, graphics and endorsements or “likes” from happy Customers will help sell your business.

Email follow-ups on customer satisfaction,?special discounts?and sales are necessary for repeat business. This essential?part of your Marketing Strategy?will be evaluated by the Website Grader and?Inbound Marketing?Assessment.

Contact Marketing Matters Inbound for more information on the free Website Grader and Inbound Marketing Assessment that includes a half-hour phone Consultation.?You will learn more about creating a successful inbound marketing program?and additional services including?HubSpot?software.

Get your complimentary website grade:

Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.