Website Review Checklist: 10 Marketing Analytics Terms to Know

Website Review Checklist and Analytics

One item on your website review checklist should be to learn and understand some common terms used in marketing analytics. Analytics are a crucial component to effectively determine what?s working with your online marketing strategy, and what needs improvement. In the midst of analyzing your marketing, the last thing you should spend time on is decoding the terminology. Here?s a quick list of ten marketing analytics terms you should know and understand.

1. ?Attribution Report –

   Use attribution reports to create advanced analytics reports by URL, source, or referrer to better determine which?marketing efforts are leading to conversions throughout your lead funnel.

2. ?Bounce Rate -?

   Bounce rate is a metric that tracks the number of people who land on one of your web pages and leave without visiting any other pages on your site. In other words, they are single page visitors. A high bounce rate indicates that you may not be engaging visitors with your content.

3. ?Contacts -?

   Someone who has submitted information within a form on your site. Contacts go through different life-cycle stages such as lead, qualified?lead, customer, and evangelist.

4. ?Conversion Rate -?

   The number of visitors to your website who completed an action you defined such as filling out a form or downloading a whitepaper, divided by the number of total people who visited your site.

5. ??Direct Traffic -?

   Someone who visits your website by typing your URL into their browser as opposed to someone who arrives through Google search or a PPC ad.

6. ?Engagement Rate -?

   Engagement rate is a measure of how long a visitor is on your site. It takes not only actual time, but number of pages visited into account. This metric is found in Google Analytics and is an excellent measure of the effectiveness of your content with visitors.

7. ??Revenue Report ?

   A revenue report breaks down income by the various marketing activities that generated it. For example, on HubSpot you can run a revenue report comparing revenue generated by email marketing, social media, and PPC advertising.

8. ?Time On Site ?

   This is a measure of the average amount of time a visitor spends on your website within a fixed time period. This is another great metric to view to determine the effectiveness of your website. The longer someone spends on your site, the more effective it is. This metric is included in Google Analytics.

9. ??Touchpoints ?

   Touchpoints are a measure of all of the different interactions a visitor has with your company. They can include, but are not limited to, the different pages on your website viewed, premium content downloaded, and forms completed.

10. Visits ?

    HubSpot uses the term ?visits.? Google Analytics calls this measure ?sessions.?? This metric tracks anytime a visitor reaches your website from an outside domain. In HubSpot, a visit ends when someone exits your domain by visiting an external site or closing their browser. A session ends in Google Analytics when a user is inactive for 30 minutes or more.

And there you have it. One more item to check off of your website review checklist! Gaining an understanding of marketing analytics can help you to become a more effective marketer and increase the effectiveness of your online marketing efforts.? If you?d like to learn more, or aren?t yet ready to check this item off on your website review checklist, visit our website and take our free Inbound Marketing Assessment. This survey will help you to see the gaps in your digital marketing and identify areas for improvement!