Website Review Survey: 5 Common Google Analytics Errors

Website Review Survey and Google Analytics Tips

Google Analytics is easily the richest free analytics tool on the Web; which is what you?d expect from the leader of Search. When understood correctly, it can pinpoint and address almost any question you?d have regarding the origin of your traffic, and the degree of interaction these visitors have with your website.

E-commerce is worth billions and billions of dollars today, making the online space the marketing flagship of choice ? and it?s poised to grow as the mobile device revolution continues to unfold. Google Analytics is more than robust enough to deliver the goods in any website review survey, but you?ve got to know what to do and what not to do ? and the distinction can be difficult without help. The following points out the most common errors companies face when rolling out their Google Analytics profile.

1. The All-Important Coding Error

Even if your business has its network hosted locally on in-office servers, it?s best to let Google Analytics run directly from Google itself, instead of trying to move it to your platform. Some businesses choose to move it, and this leads to coding errors in the JavaScript, as well as needless delays from auxiliary apps (there are some good ones in the Chrome Web store) that enhance the functionality. Moving the code is a lot of work for no real gain.

2. Failure to Actively Enable Campaign Tracking

Google Analytics can actually return excellent results for both your online and offline custom campaigns ? but you?ve got to enable this functionality. There are tools within this toolbox that will ultimately shed light on the origin of your traffic, and provide information on increasing this traffic stream for multiple landing pages. A website review survey can easily show what you?ve gained from implementing this property with before-and-after campaign comparisons.

3. Disorganized Tracking Data

This common problem is one of the most understandable, given the similarity between different code snippets. However, if you don?t catch it early, the incorrect info might lead your campaign astray. This is only a problem for business owners who manage multiple Google Analytics accounts; one of the easier ways to ascertain the structure of the code in use is by checking the tracking property in your administrator account ? it should match the one in the relevant account.

4. Reading the Wrong Tabs

If you?re running an e-commerce business for example, Google Analytics hosts specific and powerful management options for this kind of site. If you’ve enabled this functionality, and yet don?t see the e-commerce campaign tracking, then you may be on the wrong tab or view. It?s an easy fix, however; just switch the appropriate view from OFF to ON.

5. The Barometer of Site Errors: The Bounce Rate

The bounce rate is a uniquely Google metric that denotes how relevant your landing page is to the user?s search engine query. Did they find what they want and stay on your site, or did they leave soon after they arrived? The value for bounce rate ranges from 60-80 percent; if it?s a good deal lower than this then something is wrong with your Analytics code.

Conducting a proper website review survey brings to light many possible areas of improvement in your business website, which of course ends up improving your bottom line. From SEO and content marketing, to Google Analytics, the following Inbound Marketing Assessment can help you know where to start and how to go about business promotion. Best of all, it?s free ? and you can find it here.