Website Review Survey: Understanding the 4 Types of Content Metrics

Website Review Survey?and Content Marketing Metrics

The true elegance of online marketing resides in the numbers. Through analytics, you?re able to dig deeply into data sets to determine your website?s effectiveness across social channels, market reach, and conversion rates. Through source numbers, you?re able to track your marketing efforts and easily redirect focus to the most effective channels while adjusting less effective channels using data proven strategies.

The key lies in understanding the data. Basically, there are four types of content metrics. Each can tell you about specific areas of your online marketing and can give you insights into what?s working, and more importantly, what isn?t.? Working with the data almost functions as a website review survey.? The numbers don?t lie and by analyzing them on a frequent basis, you can begin to discern trends that can help you to improve customer engagement, reach, conversions, leads, and sales. Let?s look at the four types of content metrics and how they can help you understand your online marketing.

1. ?Consumption Metrics –

   The most basic and generalized data?of the four types. Consumption metrics are a great, quick snapshot that tells the story of your content’s performance and measures brand awareness and general website traffic.?These numbers are easily accessed by using a basic online tool, like Google Analytics or the analytics tool found on HubSpot,?and measures data like?content views (pages, videos, etc.), time on page, and bounce rate.

2. ?Sharing Metrics ?

   Sharing content is a major factor when measuring reach, resonance, awareness, and engagement. Sharing metrics are?a measure of likes, tweets, pins, and +1s that point?to the success of your content across all social media channels like LinkedIn, Facebook, and Twitter. Forwards can indicate resonance or illustrate the success of email or PPC campaigns, while inbound links from other sites add validation and authority across the web.

3. ?Lead Generation Metrics ?

   Tracking lead generation related data like forms completed, email or blog subscriptions, and conversion rates show the value your site visitors place on content. Understanding which parts of your site, content, and marketing efforts result in increased conversions is the first step towards optimizing your marketing strategy.

If your content is strong enough for visitors to convert, you’ve earned the right to?use that information and target-market more effectively. Be aware that conversion is the entry point of your lead funnel. Visitors who convert may not yet be ready to buy, and will need to be nurtured through your funnel with additional relevant content.

4. ?Sales Metrics ?

   This is a gauge that shows how effective your content is in influencing buying decisions and adds to your company?s top-line growth. Revenue is the ultimate goal of all of your online?marketing efforts, but content attribution can be a tough nut to crack. Most customers require seven or more touch points (email, PPC, conversion, social media) before reaching their buying threshold. Make sure to track assists alongside conversions in order to learn which content is most effective at driving buying behavior.

If you?re not analyzing the right metrics, are unsure what the numbers mean, or just don’t know where to start, visit our website and take our free website review survey.?Our Inbound Marketing Assessment is an easy way to take a website review survey that will show you the gaps in your digital marketing and help you to identify areas needing improvement.