Website Review Tool and Off Page SEO
We?ve all heard the adage ?content is king? and to a certain extent, that?s true. Content can drive SEO, and that?s how you get found online.? Using keywords and phrases relevantly within unique, targeted content is definitely a major factor.? But it?s only one. The truth is, Google uses about 200 various factors to rank a site!?That?s a lot, but really, the number doesn?t matter. The magnitude of the number is what?s intimidating! But, not all of those factors are treated equally. Some might not figure prominently in your market while others?have no influence because they are completely visitor driven.
Whether you?re just getting started, or you?re an online marketing guru, let?s take a look at some of the key factors you should focus on when optimizing your website for SEO.
Before You Start
It?s always a good idea to have a basic idea of your starting point. Use a website review tool or service like HubSpot to analyze your current site for SEO strengths and weaknesses. You can use this website review tool data as a baseline to begin to focus your efforts where they are most needed, whether it is site specific, content specific, or off page SEO factors.
Off Page SEO Factors
You probably found some positive factors after testing your page with a website review tool. Hopefully you?ve been creating content using keywords and phrases relevant to your business. Optimize it by using keywords in the description tag, title tag, and H1 tags. Employing some site specific SEO, such as a sitemap and using responsive design, will also maximize mobile compatibility. Often the last area, off page factors, is overlooked and is an excellent place to begin to improve your SEO.
Most of the key off-page factors revolve around creating links within your pages, your content, and from other relevant sites. While linking is mostly a positive factor, there are some types of links?that can damage your quality score. Try to keep your links diverse, yet relevant.?Too many links of one type may be viewed by search engines as a ?spam? factor and can ding your score. ?Link anchors, which is the text attached to links, used to be a strong ranking factor, but as the web has grown and Google?s algorithm has evolved, its status has changed. Today, it can be used as a spam indicator and negatively affect your ranking.
In general, links to and from your site are a great way to boost your SEO rank with Google. The number of domains that have linked from their site to yours is a major factor.? Google also considers the number of links from a specific domain relevant, but this is not regarded as highly as the total number of unique sites that link to you.?Quality plays a major factor in Google?s algorithm as well.? Links on pages with a higher page rank are a bigger factor than those on lower ranked pages. When exchanging links with other sites, always strive to link from higher-ranking pages.
Relevancy also plays a role, as links from pages that are related to your content tend to carry more relevancy for search engines. Building links to relevant sites and embedding links into the body copy of relevant content, as opposed to creating sidebar links, are also both considered key factors for SEO.
If you?re not sure where to begin, contact us! We can provide you with an Inbound Marketing Assessment which will identify gaps in your digital marketing and help identify areas you can focus on to improve your SEO.? It?s quick, easy, and did we mention? free?