Website Review Tool: Do Facebook Likes Even Matter Anymore?

Website Review Tool and Facebook Marketing

Ask anyone involved in online marketing and she or he will likely tell you that it’s all about the “Likes.” Facebook likes, that is.

In less than five years, likes seem to have become the most important metric to measure for marketers charged with managing social media accounts. And why not? Likes are, after all, tangible and measurable, which makes them easy to put in reports, monitor and brag about.

But do they really matter?

Not as much as you might think. Here’s why:

They don’t mean as much as you think. It takes less than a second to like something on Facebook. Even worse, you don’t even have to know or care about what it is you are liking. All you have to do is take 1/10 of a second, click the thumb and scroll on along your way.

There is little to no proof that people who like something on Facebook even understand what it is they are liking.

Likes in no way imply meaningful interaction. Sure, you can post a video on Facebook, sit back and collect dozens (or even hundreds) of likes. But a?like is a one-way communication medium. It’s “someone” telling you that they like “something.” But what are you really learning? Not a lot. That’s why it is more important to use Facebook as a way to interact with your audiences rather than simply collecting likes.

Wouldn’t you be better served by posting that video and then engaging your audience in an open and honest conversation about its content in the Comments section? At least this way you could be fairly sure that the users with whom you are interacting have actually interacted with the content.

Likes don’t always lead to more (or better) business. It’s true. Just because you collect a lot of likes, it doesn’t mean that you’ll be bringing in more business. And it certainly doesn’t mean that the business you do get will be of better quality.

This all comes back to the fact that likes are all about quantity, not quality. They do not represent the true value of Facebook (or other social media platforms, for that matter). The real intrinsic value of social media is that it gives you the ability to interact, in authentic and real-time ways, with good customers. These folks, in turn, can tell all their Facebook friends about what a great organization you have–responsive, honest and willing to interact–and that is where “more” and “quality” business comes from on Facebook.

Wow, that’s a lot of information. Wouldn’t it be great if there were a website review tool to let you know how you’re doing–and how to do it better? You are in luck. Marketing Matters Inbound offers a website review tool that everyone should use.