Inbound Marketing Assessment: Performance Through Evaluation
– There was a time when simply just having a website was enough to put your company a step ahead of the competition. Unfortunately, in the modern world a web presence is no longer an after thought or a luxury, but an absolute necessity. While the concept of an online presence has changed and evolved by including new innovations such as social media and mobile apps, your company’s website remains the central and most crucial element.
As the most important element and public face of your company online, your website can make or break your business. An effective, streamlined website can convert leads into sales, and turn these sales into loyal repeat customers. However, an under-performing site can do just the opposite, harming your sales and even driving potential leads into the arms of your competition.
Unfortunately, many businesses are unaware that their websites are under-performing. These companies are losing leads without even realizing it. Thankfully, in most cases these ineffective sites can be adjusted and improved with the right information. Knowing how and what to fix about your website can be determined with an evaluation known as an Inbound Marketing Assessment.
What is an Inbound Marketing Assessment?
An Inbound Marketing Assessment is a quick and easy evaluation to determine your website’s current effectiveness at utilizing the Inbound Marketing Process. The results of this evaluation can be used to tweak and alter your website to drastically improve its effectiveness.
The four main Inbound Marketing elements that an Inbound Marketing Assessment will evaluate are:
Ability to Attract Leads
Ability to Nurture Leads
When looking at these four items, an Inbound Marketing Assessment will be able to identify your website’s gaps and help you formulate a plan for addressing them. The first two elements are absolutely crucial. Your ability to attract and nurture leads is a cornerstone of the Inbound Marketing Process. An Inbound Marketing Assessment will be able to determine your website’s ability to accomplish these goals by looking at such factors as search engine optimization, content and website functionality and ease-of-use.
By taking an Inbound Marketing Assessment and looking at your website’s Conversion Rate, you can get a clear picture of your website’s effectiveness as a Conversion Machine. A poor Conversion Rate is a sure sign of an under-performing website and can be indicative of a major problem with your Inbound Marketing Strategy as a whole.
Perhaps the most powerful tool in the Inbound Marketing Assessment is website analytics. Analytics can provide you and your business with data and information about your customers and Marketing Strategies that has never before been possible. Information such as customer demographics, where they access your site, what content they view while on your site, and much more. This information is invaluable and can not only help determine the effectiveness of your website, but of your Inbound Marketing Strategy as a whole.
How do I perform an Inbound Marketing Assessment?
If you know or suspect your website is under-performing, it’s probably a good idea to invest in an Inbound Marketing Assessment and take a look at your gaps. Before you get your assessment however, it is wise to do an initial evaluation to grade your website and determine if an more in-depth assessment is needed.
Marketing Matters Inbound offers both an initial evaluation with a Website Grader tool and a more in-depth Inbound Marketing Assessment. This free evaluation offers expert insight and advice to improve your website’s performance and dramatically increase your company’s ability to attract, nurture, and convert leads.
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.