What Does the SERP Checker Measure?
Why You Need a SERP Checker
– With the new Google Hummingbird search algorithm, many websites are having to reassess their relevance to what readers and potential customers want to see. The importance of a page is evaluated using different criteria, meaning that what was previously a successful site may now be relegated to the dreaded second page of search results. Make use of a valid SERP checker to assure this doesn?t happen to your site.
Inbound Marketing Assessment with SERP Checker
Marketing Matters Inbound offers a free website assessment to determine the efficiency of your website. Using the Website Grader Plus programming, the assessment can discover weak points of your website for converting sales while noting the strong suits your site demonstrates. This knowledge allows your site designer to be more efficient in developing the site by incorporating necessary changes while keeping the overall theme you want to maintain.
In addition to using the SERP Checker tool to maintain your site?s placement in search results, the website assessment reviews your site?s general public appeal through its power of attraction and end sales conversion rates. It provides a detailed report as to how you can optimize your search results, appeal for potential customers and final goal of generating sales.
The website assessment provides this information through use of a custom assessment score between one and a hundred, a written report demonstrating areas that aren?t converting to sales, insight into the strengths and weaknesses of your site along with suggestions as to how you can improve. Further, a free 30 minute phone Consultancy is offered to explain the meaning of the report.
How the SERP Checker Works
The SERP Checker utilizes the latest knowledge of Google?s newest search engine rating algorithm. As it always has, the algorithm relies on keywords and text combinations as they relate to a users? common search queries or the occasional specific search keywords in trying to find the services your company provides. The popularity of a site contributes to its ranking, as does good reviews from manual inspections of the site.
The new algorithm further incorporates ?smart? technology to evaluate the relevance of links to your site. Links are no longer one point per as new criteria have been introduced. You can still benefit from valid links from individuals using Social Media to provide a reference for the quality of your service.
Related companies that link to you are rated based on the relevance and popularity of their own sites to give your site fractions of points per link. Over advertised press releases, purchased links on irrelevant sites and especially links from known spam sites can be detrimental to your overall ranking. All of these problems are evaluated by the SERP Checker.
Use of the Free SERP Checker
As the worldwide web of internet access and communications continues to evolve, the details of a successful website also evolve. There has developed a pattern for using websites to generate sales by offering information and descriptions of the goods and services your company provides.
Marketing Matters Inbound provides a website Consultancy service so you can rest assured you?re using an up to date platform that generates both leads and sales conversions. Use the SERP Checker and overall assessment tool we provide for free to get an idea of how we can improve your site, and determine which of our other tools and services can be of use to your company.
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.
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