The Website Grader: What, Why and How?
– The topic of Inbound Marketing is vast?and it takes time absorb what it all means.? Even if you are familiar with concepts like Conversion, Content Management, and website graders, you might not totally understand it all.? For instance, what does a website grader measure?? Why is it important?? How do you interpret the results?? These are all great questions, and the answers are essential in creating a functional website.
What is a website grader?
Simply put, a website grader is an inbound marketing tool that makes a graded diagnosis of your website. Utilizing a 100-point scale, the website grader assesses the strengths and weaknesses of your website.
What does a website grader measure?
A website grader looks at three important factors?Top-of-Funnel-Gaps, Middle-of-Funnel-Gaps, and Bottom-of-Funnel-Gaps. Each of these looks into a specific area of a website and how effective it is. If the gap is too big between funnels, you lose people?Prospects and Customers.
The Top-of-Funnel-Gaps measure the area where consumers research. This function is necessary in moving Customers to the next level.? Think of it as the lead-in to your company, the area that inspires people to move into a prospect phase.? Typically, the Top of the Funnel is where you?ll see the most traffic.? If the content potential buyers encounter when they first come to your website is strong, you?ll have a better chance of capturing the their attention, and encouraging them to move on.
The Middle of the Funnel is where your customers shops.? Here they are Prospects, and they will either purchase, or be lost.? The Middle-of-Funnel-Gaps website grade assesses where consumers shop.? Narrowing the gaps in the funnel is necessary to sweep Leads and Prospects to the ultimate goal?buying.
The final evaluation grades the Bottom-of-Funnel-Gaps?where a consumer makes their purchase.? A website grader can also tell you if your website is strong in bringing Customers back for a repurchase.
How a website grader helps with marketing strategy
A website grader will help to find the gaps and then the information can be interpreted to create and implement an Inbound Marketing Content Strategy.? Your website should captivate, provide thorough information for those seeking it, clearly provide a way to close the sale, and have a follow-up that urges repurchase and referrals.
Interpreting the results of a website grader
Although you can probably muddle through the results of a website grader yourself, working with a company that specializes in understanding the results can be helpful.? Once you have the results, you?ll want to take action.
Think about comparing your results to your competitors?with Marketing Matters Inbound you can assess three of your competitor?s websites as well and see where you stand.? You?ll want to learn about, and implement, Website Conversion Architecture to optimize your website. Get started today?go ahead, find out your grade and see how you measure up:
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.