What is Inbound Marketing?
-In the last several years, Inbound Marketing has become a very effective method of marking in the online world. But what IS Inbound Marketing? To understand what it is, let’s quickly talk about what it is not.
- Sales Calls
- Display Ads and Banners
- Paid Email lists
Interruption Marketing tries to make sales by forcing you to pay attention. This method has a higher average cost to earn a new customer.
Inbound Marketing on the other hand, seeks attention naturally, without interrupting anyone. Inbound Marketing exists through community building, content creation and marketing, word of mouth, sponsoring events, opp-in email lists, PPC, and blogging.
By looking through these lists with a consumer lens, the feeling that is generated by Interruption Marketing is much different than those that are generated by Inbound Marketing. Inbound Marketing is viewed as less aggressive but undeniably quite powerful and impressionable.
Inbound Marketing creates loyal customers for life.
Loyal Customers for Life
In order to create lifelong loyal customers, inbound marketing strategy should mirror the funnel model; with the bottom of the funnel the place where you earn loyal customers for life. At the top or the first step of any marketing campaign is certainly to attract the customer. This is the stage that the consumer is researching the product or service. There is a plethora of different ways that this can be done through Inbound Marketing.
The next step is to ignite a spark through nurturing strategies. This is the stage that the consumer is shopping. Next, assuming that the above methods have been done correctly, the consumer has reached the purchase stage. Then the final stage of the cycle in Inbound Marketing is earning a loyal customer by getting him or her to repurchase.
Inbound Marketing is a fast-growing phenomenon in marketing that can lead to sustainable loyal relationships with customers. The goal is to reach consumers naturally and creatively which in turn will lead to repeat consumers. By examining and implementing the funnel method that has been described here, you will be on your way to gaining customers not only for the initial purchase, but for life.
Marketing Matters Inbound is an inbound marketing firm specializing in online conversions, content strategy, PPC campaigns and traditional media placement. Our experience in B2B digital marketing and traditional media allows us to deliver results through a strategic media mix. We believe in aligning and merging marketing and sales/operations for optimal return on your marketing investment.