What is Inbound Marketing: Measuring Conversion

What Is Inbound Marketing? A Conversion Machine

– Inbound Marketing strategies help to attract the right targeted traffic to your website, and then nurture?that traffic to become a new customer. These steps prepare?the visitor to be primed to convert?into a qualified lead.

What Is Inbound Marketing? Convert Visitors and Measure Results?

A Conversion is when a website visitor takes an action that gathers their contact information. Your website should have various tools that help to draw attention to your offer, gather information, and deliver benefits to the requestor.

Business executives will always ask the question – “What Is Inbound Marketing Measuring?” A solid Inbound Marketing Campaign will be automatically measuring and testing with?conversion tools to allow for?improvements along the way.

• Website Conversion Architecture:?Integrates your business’ content strategy and maps out corresponding Calls-to-Action to be used to generate leads.?
  • Measuring Conversions:?
  • Website analytics will measure a Conversion Rate
  • CTAs varieties are automatically rotated?to measure Conversion Rate improvements
  • For example, measure what works best 1)”Download the “What Is Inbound Marketing” eBook” VS 2) “Asking What Is Inbound Marketing??- Download the eBook.”

• Call-To-Action Maps:?A CTA Map helps your Marketing team to?define?the specific content each target audience will be served and when they will be offered it. This?helps to greatly reduce customer friction to help naturally nurture a Visitor into a Customer.
  • Measuring Conversions:?
  • Website visitors can be tracked throughout their time on the site to analyze how they navigate the site and what actions they take when ultimately are offered.
  • The data can be analyzed to see actions that cause User Friction?and reduce Conversion Rates.

• Landing Pages😕When a website visitor clicks on a CTA, have them set to a dedicated page that is solely focused on the content offer and next steps. This decreases User Friction and will increase your Conversion Rate.
  • Measuring Conversions:?
  • Landing Pages should be designed by Consultants that have a deep knowledge of what works for conversions.
  • User Testing tools can record human testers and see User Friction areas
  • Multiple Landing Page?varieties can be rotated to measure best design

What Is Inbound Marketing? A Focus on Valuable?Content Offers

In order to have visitors offer up conversion information, you must offer them something valuable in return.?Search for “What Is Inbound Marketing” and see that Content Creation is a major piece of any strategy.

Still Asking What Is Inbound Marketing??

Answering the question “What Is Inbound Marketing” is pretty complicated when not laid out specifically for your business.

Take our Free Inbound Marketing Assessment for customized feedback:

Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.