What is Inbound Marketing? Nurturing Leads

What is Inbound Marketing?

What is Inbound Marketing | TV-While traditional marketing, often referred to now as outbound marketing, focuses on finding customers. Inbound Marketing reverses this strategy, placing instead emphasis on getting found by customers.

Traditional techniques such as cold-calling, television advertising, and junk mail are expensive, too broad reaching, and often rely on interrupting the potential customer in order to be seen.

At its most effective, Inbound Marketing becomes desired product in addition to advertising. This means creating videos potential customers search out, building blogs that consumers want to read and subscribe to, and providing the necessary tools that facilitate the client’s inspired search for more information.

What is Inbound Marketing? Inbound Marketing aims to bring the costumer to the business. The process of taking customer submitted information and converting it into web strategies that facilitate future sales is called Lead Nurturing. It is a vital aspect of Inbound Marketing.

What is Inbound Marketing? Attraction

Instead of relying on channels attracting a broad audience, segment your markets and deliver targeted messages through niche, specific channels. The best way to attract your customers and to utilize Inbound Marketing’s key stratagems is knowing what customers are searching for and being where they are.

Research the most relevant search terms related to your service or product and include them in your website’s online content and meta data. Utilize underused phrases and terms that aren’t being highly employed by your competition and that will attract niche segments of your customer base.

What is Inbound Marketing? Engagement

What is Inbound Marketing

  • Nurture the interest among your site’s Visitors by providing free and engaging content. Capitalize on educational platforms such as a regularly updated blog or how-to video to build customer trust-relationships.
  • Use tagwords and link to podcasts, newsletters, etc. to provide ways for increasing your lead’s interest in learning more about a product or service.
  • The goal to providing this free content is to collect some sort of contact information, whether it is a phone number or email address, in order to establish a more concrete connection with your Visitors. 

Because most potential customers will not freely give out their contact information, it is important to provide quality content that will create a gateway connection through Inbound Marketing techniques.

What is Inbound Marketing? Conversion

Once you have initial contact information, continue to build and gather further Visitor information through the use of forms. It is more effective to first build trust and then elevate the engagement before requesting detailed customer information.

This process works best when the customer is the one pushing for more engagement. Premium content, such as detailed industry research, aides that reach for a more formalized connection.

What is Inbound Marketing? Nurture

Once a sales lead has prompted the relationship, it is time to utilize more traditional marketing techniques such as email drip campaigns, direct mailers, and outbound channels.

At this point, you have nurtured your customer leads to the point of being prospective buyers on the edge of committing to the sale. To transform into sales-ready and the point of what is Inbound Marketing, use forms and other techniques to learn more about his or her budget, authority, needs, and timing.

Inbound Marketing is not about creating an immediate sale.

What is Inbound Marketing? It’s about creating and maintaining a consistent approach that will facilitate more sales in the long run with a greater rate of customer satisfaction. In a world where our social media connections increasingly determine our buying trends, it’s vital for companies to be more customer-friendly with Inbound Marketing techniques.








Marketing Matters Inbound is an inbound marketing firm specializing in online conversions, content strategy, call-to-action mapping and traditional media placement. Our experience in B2B digital marketing and traditional media allows us to deliver results through a strategic media mix. We believe in aligning and merging marketing and sales/operations for optimal return on your marketing investment.

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